Market Intelligence

New Orleans-Metairie-Slidell, LA-MS

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › New Orleans-Metairie-Slidell, LA-MS

New Orleans-Metairie-Slidell, LA-MS, a Combined Statistical Area, holds $45.6 billion in deposits across 37 insured institutions and 307 branches, and ranks #44 of 293 U.S. markets by economic output. Capital One is the largest deposit holder at 22.2% share. The top three banks hold 60% of deposits, which places the market in the Concentrated band. Deposits have declined 7.8% since 2021 while the branch count fell by 7.3%.

Economic scale
2024 Real GDP
$84.0B
#44 of 293
Population
1.35M
#50 of 293
GDP per Capita
$62,023
#77 of 293
Deposit market
Deposits (SOD, 6/30/26)
$45.6B
#47 of 293
Deposits per Capita
$33,661
#84 of 293
Deposits per Branch
$148M
#67 of 293
Competitive structure
Insured Institutions
37
#65 of 293
Branches per 100k Pop.
22.7
#170 of 293
Median Deposits per Institution
$215M
The median deposits booked by a single institution in the market. #146 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
51.8%
of market deposits held by banks with $100M to $100B in assets. #183 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
60%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) -7.8% over 5 years
$49.5B
2021
$51.1B
2022
$48.0B
2023
$44.4B
2024
$44.6B
2025
$45.6B
2026

Branches: 331 in 2021 to 307 in 2026. Institutions: 37 to 37. Top-three share: 66% to 60%. Average deposits per branch: $148M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
Capital One$10.1B22.2%24-32%
Hancock Whitney Bank$9.1B19.9%39-7%
JPMorgan Chase Bank$8.1B17.8%31+5%
Regions Bank$3.6B8.0%26+3%
Gulf Coast Bank and Trust Company$2.7B5.8%18+23%
First Horizon Bank$2.3B5.1%18-27%
BankPlus$1.2B2.7%9+13%
Crescent Bank$880M1.9%2+18%
First American Bank and Trust$856M1.9%15+18%
Resource Bank$786M1.7%10-6%
Fidelity Bank$761M1.7%160%
Home Bank$685M1.5%12+19%
Metairie Bank & Trust Company$586M1.3%8+18%
Liberty Bank and Trust Company$566M1.2%5+17%
b1BANK$420M0.9%2+161%
Fifth District Savings Bank$415M0.9%7+13%
Citizens Savings Bank$282M0.6%5+24%
FNB Picayune Bank$222M0.5%5+7%
Investar Bank$215M0.5%4+1%
First National Bank USA$213M0.5%2+57%
Hibernia Bank$210M0.5%5+21%
Renasant Bank$169M0.4%6-3%
Citizens Bank & Trust Company$162M0.4%5+8%
American Bank$126M0.3%3+44%
Red River Bank$116M0.3%3+347%
Bonvenu Bank$114M0.3%3no 2021 presence
First American Trust, FSB$96M0.2%1+688%
Merchants & Marine Bank$94M0.2%2-14%
M C Bank & Trust Company$92M0.2%4+1,020%
Bank of Louisiana$89M0.2%4+6%
Planters Bank & Trust Company$61M0.1%1no 2021 presence
Eureka Homestead$58M0.1%1-14%
First Southern Bank$39M0.1%1+70%
Southern Bancorp Bank$28M0.1%1+214%
Mutual Savings and Loan Association$19M<0.1%2-41%
United Community Bank$11M<0.1%1-18%
Woodforest National Bank$10M<0.1%6-38%

The 37 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Jefferson ParishLouisiana$24.6B431,39829.3%30.1%
Orleans ParishLouisiana$24.1B362,15428.6%42.4%
St. Tammany ParishLouisiana$13.3B279,10815.9%17.4%
St. Charles ParishLouisiana$9.4B50,58611.2%1.5%
Plaquemines ParishLouisiana$3.1B22,2563.7%1.0%
St. John the Baptist ParishLouisiana$3.1B39,8753.7%1.0%
St. James ParishLouisiana$2.6B18,9383.1%1.2%
Washington ParishLouisiana$1.3B44,9371.6%1.4%
St. Bernard ParishLouisiana$1.3B45,6421.5%1.8%
Pearl River CountyMississippi$1.2B59,3631.4%2.2%

Recruiting in the New Orleans-Metairie-Slidell market

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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