Market Intelligence

New Orleans-Metairie-Slidell, LA-MS

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › New Orleans-Metairie-Slidell, LA-MS

New Orleans-Metairie-Slidell, LA-MS, a Combined Statistical Area, holds $44.6 billion in deposits across 38 insured institutions and 317 branches, ranking #44 of 293 U.S. markets by economic output. Capital One is the largest deposit holder at 22.0% share. The top three institutions hold 60.3% of deposits, which places the market in the concentrated band.

Economic scale
2024 Real GDP
$84.0B
#44 of 293
Population
1.35M
#50 of 293
GDP per Capita
$62,023
#77 of 293
Deposit market
Total Deposits
$44.6B
#46 of 293
Deposits per Capita
$32,933
#85 of 293
Deposits per Branch
$141M
#72 of 293
Competitive structure
Insured Institutions
38
#65 of 293
Branches per 100k Pop.
23.4
#157 of 293
Median Deposits per Institution
$213M
The median deposits booked by a single institution in the market. #147 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
47.1%
of market deposits held by banks with $100M to $50B in assets. #175 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
60.3%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +2.0% over 5 years
$43.7B
2020
$49.5B
2021
$51.1B
2022
$48.0B
2023
$44.4B
2024
$44.6B
2025

Branches: 338 in 2020 to 317 in 2025. Institutions: 37 to 38. Top-three share: 65.0% to 60.3%. Deposits per branch: $141M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
Capital One$9.8B22.0%24-20%
Hancock Whitney Bank$9.2B20.6%39+2%
JPMorgan Chase Bank$7.9B17.7%31+12%
Regions Bank$3.6B8.1%26+14%
Gulf Coast Bank and Trust Company$2.6B5.8%18+43%
First Horizon Bank$2.1B4.7%19-30%
Crescent Bank$0.9B2.0%3+15%
BankPlus$0.9B2.0%10+337%
Fidelity Bank$0.9B1.9%16+36%
First American Bank and Trust$0.9B1.9%15+31%
Resource Bank$799M1.8%10+4%
Home Bank$670M1.5%12+32%
Liberty Bank and Trust Company$583M1.3%8+50%
Metairie Bank & Trust Company$554M1.2%9+32%
Fifth District Savings Bank$425M1.0%7+17%
b1BANK$391M0.9%2+261%
Citizens Savings Bank$277M0.6%5+30%
FNB Picayune Bank$225M0.5%5+23%
Investar Bank$222M0.5%4+12%
Hibernia Bank$205M0.5%5+25%
First National Bank USA$192M0.4%2+36%
Renasant Bank$179M0.4%6no 2020 presence
Citizens Bank & Trust Company$161M0.4%5+30%
Heritage Bank of St Tammany$157M0.4%4+55%
Bonvenu Bank$124M0.3%3no 2020 presence
American Bank$119M0.3%3+44%
Red River Bank$107M0.2%3+961%
Merchants & Marine Bank$105M0.2%2no 2020 presence
Bank of Louisiana$86M0.2%4+11%
M C Bank & Trust Company$78M0.2%3+10,555%
Eureka Homestead$67M0.2%1+7%
Planters Bank & Trust Company$43M0.1%1no 2020 presence
First Southern Bank$40M0.1%1+65%
First American Trust, FSB$25M0.1%1+288%
Mutual Savings and Loan Association$20M0.0%2-29%
Woodforest National Bank$11M0.0%6-23%
United Community Bank$10M0.0%1-34%
Southern Bancorp Bank$7M0.0%1-28%

The 38 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Jefferson ParishLouisiana$24.6B431,39829.3%30.9%
Orleans ParishLouisiana$24.1B362,15428.6%40.9%
St. Tammany ParishLouisiana$13.3B279,10815.9%17.3%
St. Charles ParishLouisiana$9.4B50,58611.2%1.4%
Plaquemines ParishLouisiana$3.1B22,2563.7%1.4%
St. John the Baptist ParishLouisiana$3.1B39,8753.7%1.0%
St. James ParishLouisiana$2.6B18,9383.1%1.3%
Washington ParishLouisiana$1.3B44,9371.6%1.5%
St. Bernard ParishLouisiana$1.3B45,6421.5%1.9%
Pearl River CountyMississippi$1.2B59,3631.4%2.4%

Recruiting in the New Orleans-Metairie-Slidell market

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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