New Orleans-Metairie-Slidell, LA-MS holds $44.6 billion in deposits across 38 insured institutions and 317 branches, ranking #44 of 293 U.S. markets by economic output. Capital One is the largest deposit holder at 22.0% share. The top three institutions hold 60.3% of deposits, which places the market in the concentrated band.
Deposit trend
Branches: 338 in 2020 to 317 in 2025. Institutions: 37 to 38. Top-three share: 65.0% to 60.3%. Deposits per branch: $141M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Capital One | 9.8B | 22.0% | -20% |
| Hancock Whitney Bank | 9.2B | 20.6% | +2% |
| JPMorgan Chase Bank | 7.9B | 17.7% | +12% |
| Regions Bank | 3.6B | 8.1% | +14% |
| Gulf Coast Bank and Trust Company | 2.6B | 5.8% | +42% |
| First Horizon Bank | 2.1B | 4.7% | new since 2020 |
| Crescent Bank | 0.9B | 2.0% | +15% |
| BankPlus | 0.9B | 2.0% | +337% |
| FIDELITY BANK | 0.9B | 1.9% | +36% |
| First American Bank and Trust | 0.9B | 1.9% | +31% |
The 10 largest of 38 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Jefferson Parish | Louisiana | $24,637M | 431,398 | 29.3% |
| Orleans Parish | Louisiana | $24,054M | 362,154 | 28.6% |
| St. Tammany Parish | Louisiana | $13,329M | 279,108 | 15.9% |
| St. Charles Parish | Louisiana | $9,421M | 50,586 | 11.2% |
| Plaquemines Parish | Louisiana | $3,086M | 22,256 | 3.7% |
| St. John the Baptist Parish | Louisiana | $3,071M | 39,875 | 3.7% |
| St. James Parish | Louisiana | $2,598M | 18,938 | 3.1% |
| Washington Parish | Louisiana | $1,344M | 44,937 | 1.6% |
| St. Bernard Parish | Louisiana | $1,285M | 45,642 | 1.5% |
| Pearl River County | Mississippi | $1,171M | 59,363 | 1.4% |
Recruiting in New Orleans
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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