Market Intelligence

Jefferson Parish, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Jefferson Parish, Louisiana, a core county of the New Orleans-Metairie-Slidell, LA-MS market, holds $13.7B in deposits across 26 insured institutions and 105 branches. Hancock Whitney Bank is the largest deposit holder at 20.9% share. The top three banks hold 51% of deposits, which places the county in the Moderate band. Deposits have grown 6.3% since 2020 while the branch count fell by 0.9%. It produces $24.6B of output, ranking #188 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$24.6B
#188 of 1,523
Population
431,398
#178 of 1,523
GDP per Capita
$57,110
#419 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$13.7B
#164 of 1,523
Deposits per Capita
$31,859
#319 of 1,523
Deposits per Branch
$131M
#290 of 1,523
Competitive structure
Insured Institutions
26
#122 of 1,523
Branches per 100k Pop.
24.3
#753 of 1,523
Median Deposits per Institution
$163M
The median deposits booked by a single institution in the county. #466 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
56.6%
of county deposits held by banks with $100M to $100B in assets. #1,004 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
51%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+6.3% over 5 years
$12.9B
2020
$14.2B
2021
$15.7B
2022
$14.6B
2023
$14.1B
2024
$13.7B
2025

Branches: 106 in 2020 to 105 in 2025. Institutions: 22 to 26. Top-three share: 59% to 51%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Hancock Whitney Bank$2.9B20.9%13-7%
JPMorgan Chase Bank$2.4B17.5%11+14%
Regions Bank$1.7B12.6%10+56%
Capital One$1.7B12.5%9-28%
Gulf Coast Bank and Trust Company$1.1B7.7%7+42%
Crescent Bank$738M5.4%1+17%
First Horizon Bank$690M5.0%8-18%
Metairie Bank & Trust Company$487M3.5%7+26%
Fidelity Bank$339M2.5%6+1%
Home Bank$318M2.3%4+33%
Fifth District Savings Bank$231M1.7%4+13%
BankPlus$210M1.5%3no 2020 presence
b1BANK$166M1.2%1+274%
Investar Bank$160M1.2%2+73%
Hibernia Bank$153M1.1%3+73%
First American Bank and Trust$127M0.9%4+15%
Bonvenu Bank$81M0.6%2no 2020 presence
Eureka Homestead$67M0.5%1+7%
Renasant Bank$48M0.3%1no 2020 presence
American Bank$44M0.3%1no 2020 presence
Bank of Louisiana$34M0.2%2-1%
Resource Bank$30M0.2%1-27%
Mutual Savings and Loan Association$15M0.1%1-29%
M C Bank & Trust Company$11M0.1%1no 2020 presence
Red River Bank$3M<0.1%1no 2020 presence
Woodforest National Bank$2M<0.1%1+262%

The 26 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New Orleans-Metairie-Slidell market

Jefferson Parish is one of 10 counties that make up the New Orleans-Metairie-Slidell, LA-MS market, a Combined Statistical Area (ranked #44 of 293 U.S. markets by economic output). It produces 29.3% of the market’s output and holds 30.9% of its deposits.

MeasureJefferson ParishShare of parent market
2024 GDP$24.6B29.3%
Deposits$13.7B30.9%
Population431,39831.9%

View the full New Orleans-Metairie-Slidell market profile →

Recruiting in Jefferson Parish

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson Parish.

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