Jefferson Parish, Louisiana, a core county of the New Orleans-Metairie-Slidell, LA-MS market, holds $13.7B in deposits across 26 insured institutions and 104 branches. Hancock Whitney Bank is the largest deposit holder at 20.2% share. The top three banks hold 50% of deposits, which places the county in the Moderate band. Deposits have fallen 3.5% since 2021 while the branch count rose by 3.0%. It produced $24.6B of real gross domestic product in 2024, ranking #188 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 101 in 2021 to 104 in 2026. Institutions: 22 to 26. Top-three share: 58% to 50%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Hancock Whitney Bank | $2.8B | 20.2% | -14% |
| JPMorgan Chase Bank | $2.4B | 17.7% | +1% |
| Regions Bank | $1.7B | 12.4% | +35% |
| Capital One | $1.7B | 12.3% | -36% |
| Gulf Coast Bank and Trust Company | $1.1B | 8.2% | +23% |
| Crescent Bank | $774M | 5.6% | +31% |
| First Horizon Bank | $658M | 4.8% | -24% |
| Metairie Bank & Trust Company | $509M | 3.7% | +13% |
| Fidelity Bank | $352M | 2.6% | -10% |
| Home Bank | $332M | 2.4% | +16% |
| Fifth District Savings Bank | $229M | 1.7% | +11% |
| BankPlus | $208M | 1.5% | -33% |
| b1BANK | $168M | 1.2% | +98% |
| Investar Bank | $159M | 1.2% | +33% |
| Hibernia Bank | $152M | 1.1% | +61% |
| First American Bank and Trust | $118M | 0.9% | -9% |
| Bonvenu Bank | $87M | 0.6% | no 2021 presence |
| Renasant Bank | $60M | 0.4% | +3% |
| Eureka Homestead | $58M | 0.4% | -14% |
| American Bank | $49M | 0.4% | no 2021 presence |
| Bank of Louisiana | $32M | 0.2% | -11% |
| Resource Bank | $27M | 0.2% | -36% |
| M C Bank & Trust Company | $15M | 0.1% | no 2021 presence |
| Mutual Savings and Loan Association | $15M | 0.1% | -27% |
| Red River Bank | $8M | 0.1% | no 2021 presence |
| Woodforest National Bank | $1M | <0.1% | +38% |
The 26 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the New Orleans-Metairie-Slidell market
Jefferson Parish is one of 10 counties that make up the New Orleans-Metairie-Slidell, LA-MS market, a Combined Statistical Area (ranked #44 of 293 U.S. markets by economic output). It produces 29.3% of the market’s output and holds 30.1% of its deposits.
| Measure | Jefferson Parish | Share of parent market |
|---|---|---|
| 2024 GDP | $24.6B | 29.3% |
| Deposits | $13.7B | 30.1% |
| Population | 431,398 | 31.9% |
View the full New Orleans-Metairie-Slidell market profile →
Recruiting in Jefferson Parish
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson Parish.
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