Market Intelligence

St. Tammany Parish, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

St. Tammany Parish, Louisiana, a core county of the New Orleans-Metairie-Slidell, LA-MS market, holds $7.9B in deposits across 26 insured institutions and 72 branches. Hancock Whitney Bank is the largest deposit holder at 20.6% share. The top three banks hold 48% of deposits, which places the county in the Moderate band. Deposits have grown 6.3% since 2021 while the branch count fell by 10.0%. It produced $13.3B of real gross domestic product in 2024, ranking #293 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$13.3B
#293 of 1,523
Population
279,108
#262 of 1,523
GDP per Capita
$47,756
#645 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$7.9B
#241 of 1,523
Deposits per Capita
$28,387
#476 of 1,523
Deposits per Branch
$110M
#498 of 1,523
Competitive structure
Insured Institutions
26
#132 of 1,523
Branches per 100k Pop.
25.8
#662 of 1,523
Median Deposits per Institution
$92M
The median deposits booked by a single institution in the county. #981 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
62.6%
of county deposits held by banks with $100M to $100B in assets. #891 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
48%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+6.3% over 5 years
$7.5B
2021
$8.1B
2022
$7.6B
2023
$7.8B
2024
$7.7B
2025
$7.9B
2026

Branches: 80 in 2021 to 72 in 2026. Institutions: 26 to 26. Top-three share: 54% to 48%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Hancock Whitney Bank$1.6B20.6%9+11%
JPMorgan Chase Bank$1.4B17.1%6+1%
Capital One$812M10.3%4-35%
Regions Bank$787M9.9%4-9%
BankPlus$665M8.4%2+205%
Resource Bank$640M8.1%6-4%
Gulf Coast Bank and Trust Company$497M6.3%4+33%
Home Bank$292M3.7%6+27%
b1BANK$252M3.2%1+232%
Citizens Bank & Trust Company$162M2.0%5+8%
First Horizon Bank$154M1.9%3-17%
Fidelity Bank$124M1.6%3+8%
Crescent Bank$106M1.3%1+42%
Metairie Bank & Trust Company$78M1.0%2+76%
American Bank$77M1.0%2+53%
Bank of Louisiana$45M0.6%1+26%
Investar Bank$37M0.5%1-16%
Citizens Savings Bank$35M0.4%1+40%
Red River Bank$35M0.4%1+34%
Renasant Bank$35M0.4%3-32%
Fifth District Savings Bank$31M0.4%1+26%
Bonvenu Bank$28M0.4%1no 2021 presence
M C Bank & Trust Company$22M0.3%1no 2021 presence
First American Bank and Trust$12M0.1%1+14%
Mutual Savings and Loan Association$4M<0.1%1-65%
Woodforest National Bank$4M<0.1%2-18%

The 26 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New Orleans-Metairie-Slidell market

St. Tammany Parish is one of 10 counties that make up the New Orleans-Metairie-Slidell, LA-MS market, a Combined Statistical Area (ranked #44 of 293 U.S. markets by economic output). It produces 15.9% of the market’s output and holds 17.4% of its deposits.

MeasureSt. Tammany ParishShare of parent market
2024 GDP$13.3B15.9%
Deposits$7.9B17.4%
Population279,10820.6%

View the full New Orleans-Metairie-Slidell market profile →

Recruiting in St. Tammany Parish

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like St. Tammany Parish.

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