Market Intelligence

Orleans Parish, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Orleans Parish, Louisiana, a core county of the New Orleans-Metairie-Slidell, LA-MS market, holds $18.2B in deposits across 21 insured institutions and 80 branches. Capital One, National Association is the largest deposit holder at 36.8% share. The top three banks hold 77% of deposits, which places the county in the Concentrated band. Deposits have fallen 7.7% since 2020 while the branch count fell by 8.0%. It produces $24.1B of output, ranking #193 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$24.1B
#193 of 1,523
Population
362,154
#211 of 1,523
GDP per Capita
$66,418
#241 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$18.2B
#127 of 1,523
Deposits per Capita
$50,317
#94 of 1,523
Deposits per Branch
$228M
#77 of 1,523
Competitive structure
Insured Institutions
21
#201 of 1,523
Branches per 100k Pop.
22.1
#876 of 1,523
Median Deposits per Institution
$74M
The median deposits booked by a single institution in the county. #1,159 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
39.5%
of county deposits held by banks with $100M to $100B in assets. #1,229 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
77%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-7.7% over 5 years
$19.7B
2020
$23.2B
2021
$22.1B
2022
$21.0B
2023
$17.7B
2024
$18.2B
2025

Branches: 87 in 2020 to 80 in 2025. Institutions: 21 to 21. Top-three share: 77% to 77%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Capital One$6.7B36.8%6-14%
JPMorgan Chase Bank$3.8B20.8%11+9%
Hancock Whitney Bank$3.5B19.2%11-10%
First Horizon Bank$1.2B6.7%8-38%
Gulf Coast Bank and Trust Company$762M4.2%5+31%
Liberty Bank and Trust Company$583M3.2%8+50%
Regions Bank$511M2.8%6-14%
Fidelity Bank$391M2.1%7+94%
Fifth District Savings Bank$163M0.9%2+24%
BankPlus$141M0.8%3+858%
Red River Bank$74M0.4%1no 2020 presence
Crescent Bank$66M0.4%1-13%
Home Bank$60M0.3%2+10%
M C Bank & Trust Company$58M0.3%1+7,801%
Hibernia Bank$52M0.3%2-32%
Planters Bank & Trust Company$43M0.2%1no 2020 presence
Resource Bank$26M0.1%1+43%
First American Trust, FSB$25M0.1%1+288%
Investar Bank$21M0.1%1-57%
Bank of Louisiana$10M0.1%1-8%
Woodforest National Bank$2M<0.1%1-53%

The 21 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New Orleans-Metairie-Slidell market

Orleans Parish is one of 10 counties that make up the New Orleans-Metairie-Slidell, LA-MS market, a Combined Statistical Area (ranked #44 of 293 U.S. markets by economic output). It produces 28.6% of the market’s output and holds 40.9% of its deposits.

MeasureOrleans ParishShare of parent market
2024 GDP$24.1B28.6%
Deposits$18.2B40.9%
Population362,15426.7%

View the full New Orleans-Metairie-Slidell market profile →

Recruiting in Orleans Parish

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Orleans Parish.

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