Market Intelligence

Liberty County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Liberty County, Texas, a county in the Houston-Pasadena, TX market, holds $1.4B in deposits across 10 insured institutions and 18 branches. Prosperity Bank is the largest deposit holder at 31.7% share. The top three institutions hold 68.9% of deposits, which places the county in the concentrated band. Deposits have grown 5.7% since 2020 while the branch count fell by 1. It produces $2.6B of output, ranking #832 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.6B
#832 of 1,523
Total Deposits
$1.4B
#793 of 1,523
Population
121,364
#528 of 1,523
GDP per Capita
$21,157
#1,453 of 1,523
Insured Institutions
10
#683 of 1,523
Deposits per Branch
$78M
#942 of 1,523
Deposits per Capita
$11,539
#1,367 of 1,523
Branches per 100k Pop.
14.8
#1,299 of 1,523
Median Institution Size
$68M
Median deposits of the institutions operating in the county. #1,225 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
90.8%
of market deposits held by banks with $100M to $50B in assets. #304 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
68.9%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+5.7% over 5 years
$1.3B
2020
$1.5B
2021
$1.5B
2022
$1.3B
2023
$1.3B
2024
$1.4B
2025

Branches: 19 in 2020 to 18 in 2025. Institutions: 10 to 10. Top-three share: 73.9% to 68.9%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Prosperity Bank$443M31.7%3-17%
First Liberty Bank$367M26.2%5+13%
Southside Bank$155M11.1%1+27%
Wells Fargo Bank, National Association$129M9.2%2+28%
Stellar Bank$72M5.1%1-10%
Texas First Bank$63M4.5%1+41%
Veritex Community Bank$55M3.9%1-6%
Woodforest National Bank$52M3.7%2+25%
Austin Bank, Texas National Association$45M3.2%1+328%
Anahuac National Bank$19M1.4%1+106%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Houston-Pasadena market

Liberty County is one of 14 counties that make up the Houston-Pasadena, TX market, a Combined Statistical Area (ranked #8 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.4% of its deposits.

MeasureLiberty CountyShare of Houston-Pasadena market
2024 GDP$2.6B0.4%
Deposits$1.4B0.4%
Population121,3641.5%

View the full Houston-Pasadena market profile →

Recruiting in Liberty County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Liberty County, on a retained basis.

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