Market Intelligence

Brazoria County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Brazoria County, Texas, a core county of the Houston-Pasadena, TX market, holds $6.0B in deposits across 27 insured institutions and 63 branches. Wells Fargo Bank, National Association is the largest deposit holder at 18.7% share. The top three institutions hold 43.8% of deposits, which places the county in the fragmented band. Deposits have grown 15.2% since 2020 while the branch count fell by 10. It produces $18.2B of output, ranking #234 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$18.2B
#234 of 1,523
Total Deposits
$6.0B
#296 of 1,523
Population
419,080
#183 of 1,523
GDP per Capita
$43,469
#779 of 1,523
Insured Institutions
27
#116 of 1,523
Deposits per Branch
$95M
#657 of 1,523
Deposits per Capita
$14,339
#1,232 of 1,523
Branches per 100k Pop.
15.0
#1,288 of 1,523
Median Institution Size
$116M
Median deposits of the institutions operating in the county. #752 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
36.9%
of market deposits held by banks with $100M to $50B in assets. #1,149 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
43.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+15.2% over 5 years
$5.2B
2020
$5.7B
2021
$5.9B
2022
$5.5B
2023
$5.6B
2024
$6.0B
2025

Branches: 73 in 2020 to 63 in 2025. Institutions: 28 to 27. Top-three share: 42.3% to 43.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank, National Association$1.1B18.7%6+14%
JPMorgan Chase Bank, National Association$954M15.9%3+27%
Bank of America, National Association$555M9.2%3+18%
First State Bank$373M6.2%3+69%
Texas Gulf Bank, National Association$352M5.8%5+7%
PNC Bank, National Association$324M5.4%5+7%
First Liberty Bank$303M5.0%3no 2020 presence
Frost Bank$278M4.6%2+29%
First National Bank of Lake Jackson$223M3.7%2-6%
Regions Bank$218M3.6%3+49%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Houston-Pasadena market

Brazoria County is one of 14 counties that make up the Houston-Pasadena, TX market, a Combined Statistical Area (ranked #8 of 293 U.S. markets by economic output). It produces 3.1% of the market’s output and holds 1.7% of its deposits.

MeasureBrazoria CountyShare of Houston-Pasadena market
2024 GDP$18.2B3.1%
Deposits$6.0B1.7%
Population419,0805.2%

View the full Houston-Pasadena market profile →

Recruiting in Brazoria County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Brazoria County, on a retained basis.

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