Mills County, Iowa, a county in the Omaha-Fremont, NE-IA market, holds $614M in deposits across 6 insured institutions and 7 branches. Malvern Bank is the largest deposit holder at 32.9% share. The top three institutions hold 93.9% of deposits, which places the county in the concentrated band. Deposits have fallen 3.6% since 2020 while the branch count rose by 1. It produces $487M of output, ranking #1,364 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 6 in 2020 to 7 in 2025. Institutions: 5 to 6. Top-three share: 93.2% to 93.9%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Malvern Bank | $202M | 32.9% | +41% |
| First National Bank of Omaha | $200M | 32.6% | -35% |
| Glenwood State Bank | $174M | 28.3% | +24% |
| First Interstate Bank | $20M | 3.2% | -19% |
| Houghton State Bank | $17M | 2.8% | -9% |
| Tri-Valley Bank | $1M | 0.1% | no 2020 presence |
The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Omaha-Fremont market
Mills County is one of 9 counties that make up the Omaha-Fremont, NE-IA market, a Combined Statistical Area (ranked #49 of 293 U.S. markets by economic output). It produces 0.6% of the market’s output and holds 1.4% of its deposits.
| Measure | Mills County | Share of Omaha-Fremont market |
|---|---|---|
| 2024 GDP | $487M | 0.6% |
| Deposits | $614M | 1.4% |
| Population | 14,793 | 1.4% |
View the full Omaha-Fremont market profile →
Recruiting in Mills County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Mills County, on a retained basis.
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