Market Intelligence

Mills County, IA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Mills County, Iowa, a county in the Omaha-Fremont, NE-IA market, holds $614M in deposits across 6 insured institutions and 7 branches. Malvern Bank is the largest deposit holder at 32.9% share. The top three banks hold 94% of deposits, which places the county in the Concentrated band. Deposits have fallen 3.6% since 2020 while the branch count rose by 16.7%. It produces $487M of output, ranking #1,364 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$487M
#1,364 of 1,523
Population
14,793
#1,390 of 1,523
GDP per Capita
$32,896
#1,122 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$614M
#1,138 of 1,523
Deposits per Capita
$41,491
#165 of 1,523
Deposits per Branch
$88M
#775 of 1,523
Competitive structure
Insured Institutions
6
#1,103 of 1,523
Branches per 100k Pop.
47.3
#127 of 1,523
Median Deposits per Institution
$97M
The median deposits booked by a single institution in the county. #925 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
99.9%
of county deposits held by banks with $100M to $100B in assets. #247 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
94%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-3.6% over 5 years
$637M
2020
$717M
2021
$464M
2022
$461M
2023
$617M
2024
$614M
2025

Branches: 6 in 2020 to 7 in 2025. Institutions: 5 to 6. Top-three share: 93% to 94%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Malvern Bank$202M32.9%1+41%
First National Bank of Omaha$200M32.6%1-35%
Glenwood State Bank$174M28.3%2+24%
First Interstate Bank$20M3.2%1-19%
Houghton State Bank$17M2.8%1-9%
Tri-Valley Bank$1M0.1%1no 2020 presence

The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Omaha-Fremont market

Mills County is one of 9 counties that make up the Omaha-Fremont, NE-IA market, a Combined Statistical Area (ranked #49 of 293 U.S. markets by economic output). It produces 0.6% of the market’s output and holds 1.4% of its deposits.

MeasureMills CountyShare of parent market
2024 GDP$487M0.6%
Deposits$614M1.4%
Population14,7931.4%

View the full Omaha-Fremont market profile →

Recruiting in Mills County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Mills County.

See how we help banks recruit commercial banking talent