Market Intelligence

Sarpy County, NE

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Sarpy County, Nebraska, a core county of the Omaha-Fremont, NE-IA market, holds $3.3B in deposits across 21 insured institutions and 49 branches. Pinnacle Bank is the largest deposit holder at 24.9% share. The top three institutions hold 56.4% of deposits, which places the county in the moderately concentrated band. Deposits have grown 33.5% since 2020 while the branch count rose by 6. It produces $10.5B of output, ranking #347 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$10.5B
#347 of 1,523
Total Deposits
$3.3B
#462 of 1,523
Population
208,303
#349 of 1,523
GDP per Capita
$50,254
#586 of 1,523
Insured Institutions
21
#202 of 1,523
Deposits per Branch
$67M
#1,130 of 1,523
Deposits per Capita
$15,806
#1,153 of 1,523
Branches per 100k Pop.
23.5
#805 of 1,523
Median Institution Size
$64M
Median deposits of the institutions operating in the county. #1,279 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
81.7%
of market deposits held by banks with $100M to $50B in assets. #476 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
56.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+33.5% over 5 years
$2.5B
2020
$3.0B
2021
$3.1B
2022
$3.0B
2023
$3.1B
2024
$3.3B
2025

Branches: 43 in 2020 to 49 in 2025. Institutions: 17 to 21. Top-three share: 58.3% to 56.4%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Pinnacle Bank$819M24.9%9+31%
First National Bank of Omaha$591M17.9%4+38%
American National Bank$447M13.6%6+16%
Wells Fargo Bank, National Association$355M10.8%3+22%
First Interstate Bank$216M6.6%3+5%
Five Points Bank$186M5.6%2+238%
U.S. Bank National Association$128M3.9%3+40%
Horizon Bank$105M3.2%1no 2020 presence
BMO Bank National Association$88M2.7%2-5%
Access Bank$79M2.4%1-28%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Omaha-Fremont market

Sarpy County is one of 9 counties that make up the Omaha-Fremont, NE-IA market, a Combined Statistical Area (ranked #49 of 293 U.S. markets by economic output). It produces 12.9% of the market’s output and holds 7.5% of its deposits.

MeasureSarpy CountyShare of Omaha-Fremont market
2024 GDP$10.5B12.9%
Deposits$3.3B7.5%
Population208,30319.9%

View the full Omaha-Fremont market profile →

Recruiting in Sarpy County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Sarpy County, on a retained basis.

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