Market Intelligence

Douglas County, NE

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Douglas County, Nebraska, a core county of the Omaha-Fremont, NE-IA market, holds $33.3B in deposits across 41 insured institutions and 177 branches. First National Bank of Omaha is the largest deposit holder at 41.5% share. The top three institutions hold 57.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 26.4% since 2020 while the branch count fell by 4. It produces $59.2B of output, ranking #73 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$59.2B
#73 of 1,523
Total Deposits
$33.3B
#80 of 1,523
Population
606,460
#116 of 1,523
GDP per Capita
$97,624
#63 of 1,523
Insured Institutions
41
#35 of 1,523
Deposits per Branch
$188M
#114 of 1,523
Deposits per Capita
$54,885
#74 of 1,523
Branches per 100k Pop.
29.2
#508 of 1,523
Median Institution Size
$220M
Median deposits of the institutions operating in the county. #285 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
77.7%
of market deposits held by banks with $100M to $50B in assets. #542 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
57.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+26.4% over 5 years
$26.3B
2020
$28.7B
2021
$30.0B
2022
$32.2B
2023
$33.7B
2024
$33.3B
2025

Branches: 181 in 2020 to 177 in 2025. Institutions: 36 to 41. Top-three share: 60.8% to 57.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First National Bank of Omaha$13.8B41.5%22+31%
Wells Fargo Bank, National Association$3.0B9.0%14-4%
American National Bank$2.4B7.2%12+39%
U.S. Bank National Association$2.4B7.1%15-1%
Pinnacle Bank$1.4B4.3%6+94%
Security National Bank of Omaha$1.3B3.8%10+59%
BMO Bank National Association$920M2.8%11-32%
Core Bank$813M2.4%3+41%
Dundee Bank$669M2.0%4+126%
First Interstate Bank$651M1.9%8-47%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Omaha-Fremont market

Douglas County is one of 9 counties that make up the Omaha-Fremont, NE-IA market, a Combined Statistical Area (ranked #49 of 293 U.S. markets by economic output). It produces 73.1% of the market’s output and holds 75.5% of its deposits.

MeasureDouglas CountyShare of Omaha-Fremont market
2024 GDP$59.2B73.1%
Deposits$33.3B75.5%
Population606,46057.9%

View the full Omaha-Fremont market profile →

Recruiting in Douglas County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Douglas County, on a retained basis.

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