Saunders County, Nebraska, a county in the Omaha-Fremont, NE-IA market, holds $913M in deposits across 14 insured institutions and 20 branches. FirstBank of Nebraska is the largest deposit holder at 21.6% share. The top three institutions hold 44.7% of deposits, which places the county in the fragmented band. Deposits have grown 36.4% since 2020. It produces $814M of output, ranking #1,253 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 20 in 2020 to 20 in 2025. Institutions: 14 to 14. Top-three share: 40.0% to 44.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| FirstBank of Nebraska | $198M | 21.6% | +98% |
| Farmers and Merchants Bank of Ashland | $115M | 12.6% | +46% |
| Union Bank and Trust Company | $96M | 10.5% | +32% |
| Wahoo State Bank | $92M | 10.1% | +3% |
| JONES BANK | $86M | 9.4% | +31% |
| CerescoBank | $63M | 6.9% | +38% |
| First Northeast Bank of Nebraska | $41M | 4.5% | +87% |
| Community State Bank | $38M | 4.2% | +13% |
| Bank of Prague | $38M | 4.2% | +40% |
| First State Bank Nebraska | $37M | 4.0% | +21% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Omaha-Fremont market
Saunders County is one of 9 counties that make up the Omaha-Fremont, NE-IA market, a Combined Statistical Area (ranked #49 of 293 U.S. markets by economic output). It produces 1.0% of the market’s output and holds 2.1% of its deposits.
| Measure | Saunders County | Share of Omaha-Fremont market |
|---|---|---|
| 2024 GDP | $814M | 1.0% |
| Deposits | $913M | 2.1% |
| Population | 23,702 | 2.3% |
View the full Omaha-Fremont market profile →
Recruiting in Saunders County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Saunders County, on a retained basis.
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