Newton County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $1.1B in deposits across 9 insured institutions and 9 branches. Affinity Bank is the largest deposit holder at 20.7% share. The top three banks hold 55% of deposits, which places the county in the Moderate band. Deposits have fallen 7.2% since 2021 while the branch count fell by 25.0%. It produced $3.5B of real gross domestic product in 2024, ranking #719 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 12 in 2021 to 9 in 2026. Institutions: 8 to 9. Top-three share: 63% to 55%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Affinity Bank | $236M | 20.7% | -16% |
| Pinnacle Bank | $212M | 18.5% | -28% |
| Truist Bank | $186M | 16.3% | -4% |
| United Bank | $177M | 15.5% | +21% |
| Wells Fargo Bank | $145M | 12.7% | +14% |
| Vallant Bank | $103M | 9.0% | -20% |
| United Community Bank | $80M | 7.0% | +41% |
| Fifth Third Bank | $1M | 0.1% | no 2021 presence |
| FSNB | $1M | 0.1% | 0% |
The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Atlanta--Athens-Clarke County--Sandy Springs market
Newton County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.4% of its deposits.
| Measure | Newton County | Share of parent market |
|---|---|---|
| 2024 GDP | $3.5B | 0.7% |
| Deposits | $1.1B | 0.4% |
| Population | 125,583 | 1.7% |
View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →
Recruiting in Newton County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Newton County.
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