Market Intelligence

Cobb County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Cobb County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $28.7B in deposits across 25 insured institutions and 142 branches. Synovus Bank is the largest deposit holder at 29.5% share. The top three institutions hold 57.1% of deposits, which places the county in the moderately concentrated band. Deposits have grown 57.2% since 2020 while the branch count fell by 21. It produces $64.9B of output, ranking #64 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$64.9B
#64 of 1,523
Total Deposits
$28.7B
#90 of 1,523
Population
793,345
#84 of 1,523
GDP per Capita
$81,832
#120 of 1,523
Insured Institutions
25
#137 of 1,523
Deposits per Branch
$202M
#95 of 1,523
Deposits per Capita
$36,151
#227 of 1,523
Branches per 100k Pop.
17.9
#1,143 of 1,523
Median Institution Size
$516M
Median deposits of the institutions operating in the county. #35 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
12.7%
of market deposits held by banks with $100M to $50B in assets. #1,446 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
57.1%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+57.2% over 5 years
$18.2B
2020
$23.7B
2021
$27.0B
2022
$29.7B
2023
$28.5B
2024
$28.7B
2025

Branches: 163 in 2020 to 142 in 2025. Institutions: 23 to 25. Top-three share: 56.4% to 57.1%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Synovus Bank$8.5B29.5%5+606%
Wells Fargo Bank, National Association$4.2B14.8%18-4%
Bank of America, National Association$3.7B12.8%18+12%
Truist Bank$3.0B10.3%15+13%
JPMorgan Chase Bank, National Association$1.5B5.1%16+50%
Pinnacle Bank$974M3.4%2+3,256%
Ameris Bank$960M3.4%9+40%
Regions Bank$773M2.7%14+29%
ServisFirst Bank$727M2.5%1+72%
United Community Bank$678M2.4%3+20%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Cobb County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 12.3% of the market’s output and holds 10.7% of its deposits.

MeasureCobb CountyShare of Atlanta--Athens-Clarke County--Sandy Springs market
2024 GDP$64.9B12.3%
Deposits$28.7B10.7%
Population793,34510.7%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Cobb County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Cobb County, on a retained basis.

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