Market Intelligence

Cobb County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Cobb County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $28.7B in deposits across 25 insured institutions and 142 branches. Synovus Bank is the largest deposit holder at 29.5% share. The top three banks hold 57% of deposits, which places the county in the Moderate band. Deposits have grown 57.2% since 2020 while the branch count fell by 12.9%. It produces $64.9B of output, ranking #64 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$64.9B
#64 of 1,523
Population
793,345
#84 of 1,523
GDP per Capita
$81,832
#120 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$28.7B
#90 of 1,523
Deposits per Capita
$36,151
#227 of 1,523
Deposits per Branch
$202M
#95 of 1,523
Competitive structure
Insured Institutions
25
#137 of 1,523
Branches per 100k Pop.
17.9
#1,143 of 1,523
Median Deposits per Institution
$516M
The median deposits booked by a single institution in the county. #35 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
49.7%
of county deposits held by banks with $100M to $100B in assets. #1,102 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
57%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+57.2% over 5 years
$18.2B
2020
$23.7B
2021
$27.0B
2022
$29.7B
2023
$28.5B
2024
$28.7B
2025

Branches: 163 in 2020 to 142 in 2025. Institutions: 23 to 25. Top-three share: 56% to 57%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Synovus Bank$8.5B29.5%5+606%
Wells Fargo Bank$4.2B14.8%18-4%
Bank of America$3.7B12.8%18+12%
Truist Bank$3.0B10.3%15+13%
JPMorgan Chase Bank$1.5B5.1%16+50%
Pinnacle Bank$974M3.4%2+3,256%
Ameris Bank$960M3.3%9+40%
Regions Bank$773M2.7%14+29%
ServisFirst Bank$727M2.5%1+72%
United Community Bank$678M2.4%3+20%
Fifth Third Bank$582M2.0%9+186%
SouthState Bank$559M1.9%3-10%
Affinity Bank$516M1.8%1+41%
PNC Bank$448M1.6%11+7%
First Horizon Bank$391M1.4%2-37%
First-Citizens Bank & Trust Company$275M1.0%3+37%
United Bank$206M0.7%2no 2020 presence
East West Bank$193M0.7%1+19%
Bank OZK$147M0.5%1-18%
Renasant Bank$147M0.5%2+4%
Coastal States Bank$133M0.5%1no 2020 presence
Metro City Bank$66M0.2%1+49%
Cadence Bank$48M0.2%1+8%
Georgia Banking Company$33M0.1%1no 2020 presence
Capital City Bank$28M0.1%2no 2020 presence

The 25 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Cobb County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 12.3% of the market’s output and holds 10.7% of its deposits.

MeasureCobb CountyShare of parent market
2024 GDP$64.9B12.3%
Deposits$28.7B10.7%
Population793,34510.7%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Cobb County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Cobb County.

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