Market Intelligence

Fulton County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Fulton County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $129.9B in deposits across 46 insured institutions and 247 branches. Truist Bank is the largest deposit holder at 34.5% share. The top three institutions hold 73.6% of deposits, which places the county in the concentrated band. Deposits have grown 24.1% since 2020 while the branch count fell by 30. It produces $201.2B of output, ranking #14 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$201.2B
#14 of 1,523
Total Deposits
$129.9B
#23 of 1,523
Population
1,098,791
#43 of 1,523
GDP per Capita
$183,071
#16 of 1,523
Insured Institutions
46
#24 of 1,523
Deposits per Branch
$526M
#18 of 1,523
Deposits per Capita
$118,247
#17 of 1,523
Branches per 100k Pop.
22.5
#858 of 1,523
Median Institution Size
$249M
Median deposits of the institutions operating in the county. #224 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
12.2%
of market deposits held by banks with $100M to $50B in assets. #1,453 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
73.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+24.1% over 5 years
$104.7B
2020
$129.5B
2021
$126.7B
2022
$120.6B
2023
$120.6B
2024
$129.9B
2025

Branches: 277 in 2020 to 247 in 2025. Institutions: 47 to 46. Top-three share: 73.5% to 73.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$44.8B34.5%33+66%
Bank of America, National Association$32.3B24.9%26+8%
Wells Fargo Bank, National Association$18.5B14.3%32-8%
RBC Bank, (Georgia) National Association$6.0B4.6%1+42%
JPMorgan Chase Bank, National Association$5.7B4.4%32+51%
Ameris Bank$3.5B2.7%12+42%
SouthState Bank, National Association$3.4B2.6%5+284%
PNC Bank, National Association$2.5B1.9%17+8%
Regions Bank$1.7B1.3%11+60%
Georgia Banking Company$1.7B1.3%4+258%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Fulton County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 38.0% of the market’s output and holds 48.6% of its deposits.

MeasureFulton CountyShare of Atlanta--Athens-Clarke County--Sandy Springs market
2024 GDP$201.2B38.0%
Deposits$129.9B48.6%
Population1,098,79114.8%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Fulton County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Fulton County, on a retained basis.

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