Northampton County, Pennsylvania, a core county of the Allentown-Bethlehem-East Stroudsburg, PA-NJ market, holds $7.5B in deposits across 21 insured institutions and 67 branches. Wells Fargo Bank, National Association is the largest deposit holder at 15.9% share. The top three institutions hold 43.5% of deposits, which places the county in the fragmented band. Deposits have grown 11.5% since 2020 while the branch count fell by 20. It produces $16.4B of output, ranking #250 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 87 in 2020 to 67 in 2025. Institutions: 19 to 21. Top-three share: 49.8% to 43.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank, National Association | $1.2B | 15.9% | -2% |
| Truist Bank | $1.1B | 15.2% | -1% |
| Fulton Bank, National Association | $933M | 12.4% | -5% |
| Embassy Bank for the Lehigh Valley | $918M | 12.2% | +44% |
| PNC Bank, National Association | $704M | 9.3% | -5% |
| The Fidelity Deposit and Discount Bank | $545M | 7.2% | +35% |
| Bank of America, National Association | $468M | 6.2% | +13% |
| TD Bank, National Association | $455M | 6.0% | +43% |
| Santander Bank, N.A. | $242M | 3.2% | -4% |
| First Northern Bank and Trust Company | $193M | 2.6% | +17% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Allentown-Bethlehem-East Stroudsburg market
Northampton County is one of 5 counties that make up the Allentown-Bethlehem-East Stroudsburg, PA-NJ market, a Combined Statistical Area (ranked #67 of 293 U.S. markets by economic output). It produces 29.0% of the market’s output and holds 29.1% of its deposits.
| Measure | Northampton County | Share of Allentown-Bethlehem-East Stroudsburg market |
|---|---|---|
| 2024 GDP | $16.4B | 29.0% |
| Deposits | $7.5B | 29.1% |
| Population | 324,411 | 30.8% |
View the full Allentown-Bethlehem-East Stroudsburg market profile →
Recruiting in Northampton County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Northampton County, on a retained basis.
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