Northampton County, Pennsylvania, a core county of the Allentown-Bethlehem-East Stroudsburg, PA-NJ market, holds $7.8B in deposits across 21 insured institutions and 72 branches. Wells Fargo Bank is the largest deposit holder at 15.7% share. The top three banks hold 44% of deposits, which places the county in the Fragmented band. Deposits have grown 4.2% since 2021 while the branch count fell by 13.3%. It produced $16.4B of real gross domestic product in 2024, ranking #250 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 83 in 2021 to 72 in 2026. Institutions: 19 to 21. Top-three share: 46% to 44%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Wells Fargo Bank | $1.2B | 15.7% | -9% |
| Truist Bank | $1.2B | 15.5% | +20% |
| Embassy Bank for the Lehigh Valley | $996M | 12.8% | +32% |
| Fulton Bank | $965M | 12.4% | -9% |
| PNC Bank | $724M | 9.3% | -23% |
| The Fidelity Deposit and Discount Bank | $573M | 7.3% | +18% |
| TD Bank | $480M | 6.1% | +20% |
| Bank of America | $474M | 6.1% | 0% |
| First Northern Bank and Trust Company | $209M | 2.7% | +9% |
| Community Bank | $181M | 2.3% | no 2021 presence |
| CNB Bank | $179M | 2.3% | -8% |
| Peoples Security Bank and Trust Company | $155M | 2.0% | +79% |
| Unity Bank | $109M | 1.4% | +81% |
| Provident Bank | $87M | 1.1% | -29% |
| The Neffs National Bank | $76M | 1.0% | +335% |
| KeyBank | $69M | 0.9% | +37% |
| JPMorgan Chase Bank | $60M | 0.8% | no 2021 presence |
| First Keystone Community Bank | $20M | 0.3% | no 2021 presence |
| Univest Bank and Trust Co. | $15M | 0.2% | -46% |
| Wilmington Trust | $0M | 0.0% | no 2021 presence |
| Manufacturers and Traders Trust Company | $0M | 0.0% | no 2021 presence |
The 21 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Allentown-Bethlehem-East Stroudsburg market
Northampton County is one of 5 counties that make up the Allentown-Bethlehem-East Stroudsburg, PA-NJ market, a Combined Statistical Area (ranked #67 of 293 U.S. markets by economic output). It produces 29.0% of the market’s output and holds 29.6% of its deposits.
| Measure | Northampton County | Share of parent market |
|---|---|---|
| 2024 GDP | $16.4B | 29.0% |
| Deposits | $7.8B | 29.6% |
| Population | 324,411 | 30.8% |
View the full Allentown-Bethlehem-East Stroudsburg market profile →
Recruiting in Northampton County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Northampton County.
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