Market Intelligence

Pike County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Pike County, Georgia, a county in the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $271M in deposits across 2 insured institutions and 4 branches. United Bank is the largest deposit holder at 71.3% share. The top three banks hold 100% of deposits, which places the county in the Concentrated band. Deposits have fallen 12.6% since 2021 while the branch count fell by 33.3%. It produced $387M of real gross domestic product in 2024, ranking #1,404 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$387M
#1,404 of 1,523
Population
20,932
#1,290 of 1,523
GDP per Capita
$18,508
#1,487 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$271M
#1,370 of 1,523
Deposits per Capita
$12,958
#1,322 of 1,523
Deposits per Branch
$68M
#1,157 of 1,523
Competitive structure
Insured Institutions
2
#1,470 of 1,523
Branches per 100k Pop.
19.1
#1,070 of 1,523
Median Deposits per Institution
$136M
The median deposits booked by a single institution in the county. #623 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
71.3%
of county deposits held by banks with $100M to $100B in assets. #735 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
100%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-12.6% over 5 years
$310M
2021
$363M
2022
$311M
2023
$300M
2024
$256M
2025
$271M
2026

Branches: 6 in 2021 to 4 in 2026. Institutions: 3 to 2. Top-three share: 100% to 100%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
United Bank$193M71.3%1-19%
First Bank of Pike$78M28.7%3+23%

The 2 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Pike County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.1% of the market’s output and holds 0.1% of its deposits.

MeasurePike CountyShare of parent market
2024 GDP$387M0.1%
Deposits$271M0.1%
Population20,9320.3%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Pike County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pike County.

See how we help banks recruit commercial banking talent