Market Intelligence

Rockland County, NY

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Rockland County, New York, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $13.3B in deposits across 14 insured institutions and 68 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 37.7% share. The top three institutions hold 64.5% of deposits, which places the county in the concentrated band. Deposits have fallen 37.8% since 2020 while the branch count fell by 7. It produces $19.0B of output, ranking #223 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$19.0B
#223 of 1,523
Total Deposits
$13.3B
#167 of 1,523
Population
357,397
#212 of 1,523
GDP per Capita
$53,236
#494 of 1,523
Insured Institutions
14
#432 of 1,523
Deposits per Branch
$195M
#105 of 1,523
Deposits per Capita
$37,086
#214 of 1,523
Branches per 100k Pop.
19.0
#1,074 of 1,523
Median Institution Size
$400M
Median deposits of the institutions operating in the county. #77 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
8.6%
of market deposits held by banks with $100M to $50B in assets. #1,483 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
64.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-37.8% over 5 years
$21.3B
2020
$23.7B
2021
$14.9B
2022
$13.3B
2023
$12.9B
2024
$13.3B
2025

Branches: 75 in 2020 to 68 in 2025. Institutions: 15 to 14. Top-three share: 76.2% to 64.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
JPMorgan Chase Bank, National Association$5.0B37.7%19+14%
Manufacturers and Traders Trust Company$2.2B16.3%8+3%
TD Bank, National Association$1.4B10.5%5+32%
KeyBank National Association$1.3B10.1%9-9%
Webster Bank, National Association$792M6.0%7-92%
Citibank, National Association$655M4.9%2-1%
Wells Fargo Bank, National Association$488M3.7%4-3%
NorthEast Community Bank$312M2.4%2+145%
Capital One, National Association$283M2.1%1-44%
Apple Bank$235M1.8%2+119%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the New York-Newark market

Rockland County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 0.9% of the market’s output and holds 0.5% of its deposits.

MeasureRockland CountyShare of New York-Newark market
2024 GDP$19.0B0.9%
Deposits$13.3B0.5%
Population357,3971.6%

View the full New York-Newark market profile →

Recruiting in Rockland County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rockland County, on a retained basis.

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