Market Intelligence

Essex County, NJ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Essex County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $28.7B in deposits across 30 insured institutions and 188 branches. Flagstar Bank, National Association is the largest deposit holder at 14.4% share. The top three banks hold 37% of deposits, which places the county in the Fragmented band. Deposits have grown 0.7% since 2020 while the branch count fell by 16.1%. It produces $61.0B of output, ranking #70 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$61.0B
#70 of 1,523
Population
896,379
#66 of 1,523
GDP per Capita
$68,017
#216 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$28.7B
#89 of 1,523
Deposits per Capita
$32,048
#308 of 1,523
Deposits per Branch
$153M
#188 of 1,523
Competitive structure
Insured Institutions
30
#90 of 1,523
Branches per 100k Pop.
21.0
#935 of 1,523
Median Deposits per Institution
$301M
The median deposits booked by a single institution in the county. #160 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
13.2%
of county deposits held by banks with $100M to $50B in assets. #1,439 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
37%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+0.7% over 5 years
$28.5B
2020
$30.6B
2021
$29.5B
2022
$28.2B
2023
$28.4B
2024
$28.7B
2025

Branches: 224 in 2020 to 188 in 2025. Institutions: 33 to 30. Top-three share: 41% to 37%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Flagstar Bank$4.1B14.4%8+270%
JPMorgan Chase Bank$3.6B12.4%17+18%
Bank of America$3.0B10.4%14+20%
Wells Fargo Bank$2.8B9.7%21-8%
Valley National Bank$2.6B8.9%17+25%
TD Bank$2.5B8.6%12+5%
PNC Bank$1.9B6.5%14-3%
Santander Bank$1.4B4.8%12+16%
Citizens Bank$1.3B4.4%14-78%
Provident Bank$1.1B3.9%12+37%
Citibank$883M3.1%1-16%
Capital One$587M2.0%4+2%
Manufacturers and Traders Trust Company$436M1.5%7-12%
Columbia Bank$386M1.3%6+9%
ConnectOne Bank$368M1.3%1+33%
Somerset Regal Bank$233M0.8%4no 2020 presence
Lusitania Savings Bank$226M0.8%2+3%
Spencer Savings Bank, SLA$216M0.8%2+14%
Kearny Bank$174M0.6%2-13%
Popular Bank$147M0.5%1+72%
BCB Community Bank$143M0.5%4-16%
Israel Discount Bank of New York$124M0.4%1-41%
Crown Bank$110M0.4%2+46%
Industrial Bank$110M0.4%2+16%
First Bank$106M0.4%1no 2020 presence
Ascendia Bank$98M0.3%2+28%
First Commerce Bank$96M0.3%1+65%
Haven Savings Bank$89M0.3%2-4%
Blue Foundry Bank$42M0.1%1-21%
Bogota Savings Bank$16M0.1%1no 2020 presence

The 30 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Essex County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 2.9% of the market’s output and holds 1.0% of its deposits.

MeasureEssex CountyShare of parent market
2024 GDP$61.0B2.9%
Deposits$28.7B1.0%
Population896,3794.0%

View the full New York-Newark market profile →

Recruiting in Essex County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Essex County.

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