Hudson County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $48.4B in deposits across 29 insured institutions and 130 branches. Bank of America, National Association is the largest deposit holder at 56.4% share. The top three institutions hold 70.8% of deposits, which places the county in the concentrated band. Deposits have grown 11.8% since 2020 while the branch count fell by 25. It produces $52.1B of output, ranking #84 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 155 in 2020 to 130 in 2025. Institutions: 29 to 29. Top-three share: 72.6% to 70.8%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank of America, National Association | $27.3B | 56.4% | +7% |
| JPMorgan Chase Bank, National Association | $3.5B | 7.2% | -8% |
| Sumitomo Mitsui Trust Bank (U.S.A.) Limited | $3.5B | 7.2% | +200% |
| TD Bank, National Association | $2.3B | 4.7% | +3% |
| Kearny Bank | $1.6B | 3.2% | +231% |
| Capital One, National Association | $1.3B | 2.7% | -5% |
| Wells Fargo Bank, National Association | $1.3B | 2.6% | +9% |
| BCB Community Bank | $1.2B | 2.5% | +4% |
| Provident Bank | $1.2B | 2.5% | +21% |
| Santander Bank, N.A. | $1.2B | 2.4% | +45% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the New York-Newark market
Hudson County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 2.4% of the market’s output and holds 1.7% of its deposits.
| Measure | Hudson County | Share of New York-Newark market |
|---|---|---|
| 2024 GDP | $52.1B | 2.4% |
| Deposits | $48.4B | 1.7% |
| Population | 735,033 | 3.3% |
View the full New York-Newark market profile →
Recruiting in Hudson County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hudson County, on a retained basis.
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