Market Intelligence

Hudson County, NJ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Hudson County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $50.1B in deposits across 29 insured institutions and 126 branches. Bank of America is the largest deposit holder at 58.6% share. The top three banks hold 73% of deposits, which places the county in the Concentrated band. Deposits have grown 4.3% since 2021 while the branch count fell by 16.0%. It produced $52.1B of real gross domestic product in 2024, ranking #84 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$52.1B
#84 of 1,523
Population
735,033
#96 of 1,523
GDP per Capita
$70,867
#187 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$50.1B
#63 of 1,523
Deposits per Capita
$68,225
#54 of 1,523
Deposits per Branch
$398M
#28 of 1,523
Competitive structure
Insured Institutions
29
#99 of 1,523
Branches per 100k Pop.
17.1
#1,180 of 1,523
Median Deposits per Institution
$341M
The median deposits booked by a single institution in the county. #129 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
19.5%
of county deposits held by banks with $100M to $100B in assets. #1,425 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
73%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+4.3% over 5 years
$48.1B
2021
$49.8B
2022
$49.5B
2023
$44.6B
2024
$48.4B
2025
$50.1B
2026

Branches: 150 in 2021 to 126 in 2026. Institutions: 30 to 29. Top-three share: 70% to 73%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank of America$29.4B58.6%13+17%
JPMorgan Chase Bank$3.8B7.6%12-23%
Sumitomo Mitsui Trust Bank (U.S.A.) Limited$3.3B6.6%1-1%
TD Bank$2.1B4.2%9-10%
Kearny Bank$1.6B3.2%3+62%
Wells Fargo Bank$1.3B2.6%11+2%
Capital One$1.3B2.6%2-15%
Provident Bank$1.2B2.5%12+11%
BCB Community Bank$1.2B2.4%9+5%
Valley National Bank$963M1.9%9+3%
PNC Bank$886M1.8%8+5%
Santander Bank$701M1.4%3-47%
Manufacturers and Traders Trust Company$440M0.9%8-14%
Haven Savings Bank$407M0.8%2+23%
Flagstar Bank$341M0.7%2+16%
Citizens Bank$259M0.5%5-68%
Citibank$155M0.3%1-36%
Schuyler Savings Bank$118M0.2%2+18%
Popular Bank$108M0.2%10%
GSL Savings Bank$94M0.2%1+65%
ConnectOne Bank$85M0.2%1+91%
Ponce Bank$80M0.2%1+58%
Crown Bank$79M0.2%3-7%
Lusitania Savings Bank$59M0.1%1+33%
Freedom Bank$35M0.1%1-12%
Blue Foundry Bank$23M<0.1%2+5,567%
State Street Bank and Trust Company$0M0.0%1no 2021 presence
Goldman Sachs Bank USA$0M0.0%1no 2021 presence
The Bank of New York Mellon$0M0.0%1no 2021 presence

The 29 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Hudson County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 2.4% of the market’s output and holds 1.6% of its deposits.

MeasureHudson CountyShare of parent market
2024 GDP$52.1B2.4%
Deposits$50.1B1.6%
Population735,0333.3%

View the full New York-Newark market profile →

Recruiting in Hudson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hudson County.

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