Market Intelligence

Kings County, NY

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Kings County, New York, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $68.3B in deposits across 40 insured institutions and 330 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 39.4% share. The top three institutions hold 60.0% of deposits, which places the county in the concentrated band. Deposits have grown 0.8% since 2020 while the branch count fell by 26. It produces $114.7B of output, ranking #31 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$114.7B
#31 of 1,523
Total Deposits
$68.3B
#42 of 1,523
Population
2,653,963
#9 of 1,523
GDP per Capita
$43,217
#787 of 1,523
Insured Institutions
40
#42 of 1,523
Deposits per Branch
$207M
#90 of 1,523
Deposits per Capita
$25,750
#569 of 1,523
Branches per 100k Pop.
12.4
#1,394 of 1,523
Median Institution Size
$246M
Median deposits of the institutions operating in the county. #230 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
12.6%
of market deposits held by banks with $100M to $50B in assets. #1,448 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
60.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+0.8% over 5 years
$67.8B
2020
$75.0B
2021
$78.6B
2022
$72.4B
2023
$69.3B
2024
$68.3B
2025

Branches: 356 in 2020 to 330 in 2025. Institutions: 40 to 40. Top-three share: 52.3% to 60.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
JPMorgan Chase Bank, National Association$26.9B39.4%63+19%
Citibank, National Association$8.0B11.8%29+11%
TD Bank, National Association$6.0B8.8%32+14%
Santander Bank, N.A.$4.7B6.9%17-16%
Bank of America, National Association$3.9B5.7%30+32%
Capital One, National Association$2.5B3.6%14-32%
Citizens Bank, National Association$2.3B3.4%23+66%
Flagstar Bank, National Association$2.2B3.3%12-60%
Apple Bank$2.1B3.1%170%
Dime Community Bank$1.2B1.8%9-52%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the New York-Newark market

Kings County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 5.4% of the market’s output and holds 2.4% of its deposits.

MeasureKings CountyShare of New York-Newark market
2024 GDP$114.7B5.4%
Deposits$68.3B2.4%
Population2,653,96311.8%

View the full New York-Newark market profile →

Recruiting in Kings County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kings County, on a retained basis.

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