Market Intelligence

Spalding County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Spalding County, Georgia, a county in the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $1.1B in deposits across 7 insured institutions and 13 branches. United Bank is the largest deposit holder at 32.9% share. The top three institutions hold 69.3% of deposits, which places the county in the concentrated band. Deposits have grown 11.1% since 2020. It produces $2.4B of output, ranking #866 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.4B
#866 of 1,523
Total Deposits
$1.1B
#898 of 1,523
Population
70,775
#760 of 1,523
GDP per Capita
$33,270
#1,113 of 1,523
Insured Institutions
7
#1,009 of 1,523
Deposits per Branch
$83M
#849 of 1,523
Deposits per Capita
$15,311
#1,172 of 1,523
Branches per 100k Pop.
18.4
#1,112 of 1,523
Median Institution Size
$108M
Median deposits of the institutions operating in the county. #831 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
66.0%
of market deposits held by banks with $100M to $50B in assets. #744 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
69.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+11.1% over 5 years
$975M
2020
$1.1B
2021
$1.2B
2022
$1.1B
2023
$1.0B
2024
$1.1B
2025

Branches: 13 in 2020 to 13 in 2025. Institutions: 7 to 7. Top-three share: 67.5% to 69.3%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
United Bank$357M32.9%3+14%
First National Bank of Griffin$267M24.6%4+17%
Wells Fargo Bank, National Association$127M11.7%1+11%
Bank of America, National Association$108M9.9%1+92%
Georgia Banking Company$91M8.4%1-10%
Truist Bank$83M7.7%1-28%
Regions Bank$50M4.7%2+12%

The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Spalding County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.4% of its deposits.

MeasureSpalding CountyShare of Atlanta--Athens-Clarke County--Sandy Springs market
2024 GDP$2.4B0.4%
Deposits$1.1B0.4%
Population70,7751.0%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Spalding County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Spalding County, on a retained basis.

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