Market Intelligence

Sullivan County, NY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Sullivan County, New York, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $1.5B in deposits across 8 insured institutions and 22 branches. Jeff Bank is the largest deposit holder at 37.3% share. The top three banks hold 67% of deposits, which places the county in the Concentrated band. Deposits have fallen 15.4% since 2021 while the branch count fell by 24.1%. It produced $3.5B of real gross domestic product in 2024, ranking #720 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.5B
#720 of 1,523
Population
80,586
#711 of 1,523
GDP per Capita
$43,221
#785 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.5B
#776 of 1,523
Deposits per Capita
$18,320
#1,017 of 1,523
Deposits per Branch
$67M
#1,168 of 1,523
Competitive structure
Insured Institutions
8
#906 of 1,523
Branches per 100k Pop.
27.3
#596 of 1,523
Median Deposits per Institution
$124M
The median deposits booked by a single institution in the county. #714 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
63.3%
of county deposits held by banks with $100M to $100B in assets. #876 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
67%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-15.4% over 5 years
$1.7B
2021
$1.8B
2022
$1.8B
2023
$1.8B
2024
$1.5B
2025
$1.5B
2026

Branches: 29 in 2021 to 22 in 2026. Institutions: 8 to 8. Top-three share: 65% to 67%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Jeff Bank$550M37.3%9-5%
JPMorgan Chase Bank$233M15.8%2+21%
Wayne Bank$204M13.8%5+56%
TD Bank$129M8.7%1-22%
Webster Bank$119M8.1%1+93%
KeyBank$95M6.4%1-34%
Manufacturers and Traders Trust Company$84M5.7%2-25%
NorthEast Community Bank$61M4.1%1no 2021 presence

The 8 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Sullivan County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 0.2% of the market’s output and holds 0.0% of its deposits.

MeasureSullivan CountyShare of parent market
2024 GDP$3.5B0.2%
Deposits$1.5B0.0%
Population80,5860.4%

View the full New York-Newark market profile →

Recruiting in Sullivan County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Sullivan County.

See how we help banks recruit commercial banking talent