Sullivan County, New York, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $1.5B in deposits across 8 insured institutions and 22 branches. Jeff Bank is the largest deposit holder at 36.2% share. The top three institutions hold 63.3% of deposits, which places the county in the concentrated band. Deposits have fallen 1.0% since 2020 while the branch count fell by 9. It produces $3.5B of output, ranking #720 of the 1,523 counties within a CSA or MSA by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 31 in 2020 to 22 in 2025. Institutions: 9 to 8. Top-three share: 65.2% to 63.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Jeff Bank | $535M | 36.2% | +8% |
| JPMorgan Chase Bank | $216M | 14.6% | +43% |
| Wayne Bank | $184M | 12.4% | +57% |
| Manufacturers and Traders Trust Company | $140M | 9.5% | +23% |
| TD Bank | $137M | 9.2% | +24% |
| KeyBank | $104M | 7.0% | -3% |
| Webster Bank | $101M | 6.8% | +88% |
| NorthEast Community Bank | $61M | 4.1% | no 2020 presence |
The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the New York-Newark market
Sullivan County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 0.2% of the market’s output and holds 0.1% of its deposits.
| Measure | Sullivan County | Share of parent market |
|---|---|---|
| 2024 GDP | $3.5B | 0.2% |
| Deposits | $1.5B | 0.1% |
| Population | 80,586 | 0.4% |
View the full New York-Newark market profile →
Recruiting in Sullivan County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Sullivan County, on a retained basis.
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