Market Intelligence

Ulster County, NY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Ulster County, New York, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $4.8B in deposits across 18 insured institutions and 44 branches. Ulster Savings Bank is the largest deposit holder at 19.6% share. The top three banks hold 46% of deposits, which places the county in the Moderate band. Deposits have grown 27.2% since 2020 while the branch count fell by 10.2%. It produces $8.1B of output, ranking #417 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$8.1B
#417 of 1,523
Population
183,330
#380 of 1,523
GDP per Capita
$44,176
#753 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$4.8B
#347 of 1,523
Deposits per Capita
$26,054
#554 of 1,523
Deposits per Branch
$109M
#489 of 1,523
Competitive structure
Insured Institutions
18
#278 of 1,523
Branches per 100k Pop.
24.0
#776 of 1,523
Median Deposits per Institution
$175M
The median deposits booked by a single institution in the county. #415 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
46.9%
of county deposits held by banks with $100M to $100B in assets. #1,143 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
46%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+27.2% over 5 years
$3.8B
2020
$4.4B
2021
$4.2B
2022
$4.7B
2023
$4.6B
2024
$4.8B
2025

Branches: 49 in 2020 to 44 in 2025. Institutions: 19 to 18. Top-three share: 45% to 46%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Ulster Savings Bank$938M19.6%9+22%
Wells Fargo Bank$719M15.1%1+277%
Manufacturers and Traders Trust Company$551M11.5%5+29%
Rondout Savings Bank$433M9.1%4+21%
Bank of America$417M8.7%3-16%
KeyBank$335M7.0%4-3%
JPMorgan Chase Bank$285M6.0%2+51%
Sawyer Savings Bank$237M5.0%4+14%
The Bank of Greene County$182M3.8%2+77%
Wallkill Valley Federal Savings and Loan Association$168M3.5%2+32%
Citizens Bank$157M3.3%1+2%
Rhinebeck Bank$76M1.6%1+25%
TD Bank$74M1.6%1+3%
Webster Bank$56M1.2%1+3%
NBT Bank$53M1.1%1no 2020 presence
Walden Savings Bank$47M1.0%1+45%
Community Bank$40M0.8%1+32%
TrustCo Bank$7M0.1%1-21%

The 18 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Ulster County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.2% of its deposits.

MeasureUlster CountyShare of parent market
2024 GDP$8.1B0.4%
Deposits$4.8B0.2%
Population183,3300.8%

View the full New York-Newark market profile →

Recruiting in Ulster County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ulster County.

See how we help banks recruit commercial banking talent