Market Intelligence

Ulster County, NY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Ulster County, New York, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $5.0B in deposits across 16 insured institutions and 42 branches. Ulster Savings Bank is the largest deposit holder at 19.1% share. The top three banks hold 48% of deposits, which places the county in the Moderate band. Deposits have grown 14.4% since 2021 while the branch count fell by 14.3%. It produced $8.1B of real gross domestic product in 2024, ranking #417 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$8.1B
#417 of 1,523
Population
183,330
#380 of 1,523
GDP per Capita
$44,176
#753 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$5.0B
#348 of 1,523
Deposits per Capita
$27,154
#528 of 1,523
Deposits per Branch
$119M
#410 of 1,523
Competitive structure
Insured Institutions
16
#359 of 1,523
Branches per 100k Pop.
22.9
#827 of 1,523
Median Deposits per Institution
$230M
The median deposits booked by a single institution in the county. #272 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
45.2%
of county deposits held by banks with $100M to $100B in assets. #1,128 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
48%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+14.4% over 5 years
$4.4B
2021
$4.2B
2022
$4.7B
2023
$4.6B
2024
$4.8B
2025
$5.0B
2026

Branches: 49 in 2021 to 42 in 2026. Institutions: 19 to 16. Top-three share: 46% to 48%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Ulster Savings Bank$952M19.1%9+4%
Wells Fargo Bank$833M16.7%1+306%
Manufacturers and Traders Trust Company$595M12.0%5+20%
Rondout Savings Bank$426M8.6%4+11%
Bank of America$390M7.8%3-32%
KeyBank$335M6.7%4-25%
JPMorgan Chase Bank$304M6.1%2+23%
Sawyer Savings Bank$234M4.7%4+5%
The Bank of Greene County$227M4.6%2+76%
Citizens Bank$193M3.9%1+23%
Wallkill Valley Federal Savings and Loan Association$172M3.5%2+22%
TD Bank$78M1.6%1+4%
Rhinebeck Bank$77M1.5%1+15%
Webster Bank$56M1.1%1-15%
NBT Bank$54M1.1%1+21%
Walden Savings Bank$52M1.0%1+42%

The 16 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Ulster County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.2% of its deposits.

MeasureUlster CountyShare of parent market
2024 GDP$8.1B0.4%
Deposits$5.0B0.2%
Population183,3300.8%

View the full New York-Newark market profile →

Recruiting in Ulster County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ulster County.

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