Market Intelligence

Union County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Union County, Tennessee, a county in the Knoxville-Morristown-Sevierville, TN market, holds $262M in deposits across 3 insured institutions and 4 branches. Commercial Bank is the largest deposit holder at 48.1% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 59.6% since 2020. It produces $352M of output, ranking #1,419 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$352M
#1,419 of 1,523
Total Deposits
$262M
#1,368 of 1,523
Population
21,450
#1,281 of 1,523
GDP per Capita
$16,389
#1,506 of 1,523
Insured Institutions
3
#1,403 of 1,523
Deposits per Branch
$66M
#1,154 of 1,523
Deposits per Capita
$12,223
#1,334 of 1,523
Branches per 100k Pop.
18.6
#1,094 of 1,523
Median Institution Size
$88M
Median deposits of the institutions operating in the county. #999 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #191 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+59.6% over 5 years
$164M
2020
$190M
2021
$216M
2022
$228M
2023
$247M
2024
$262M
2025

Branches: 4 in 2020 to 4 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Commercial Bank$126M48.1%2+33%
First Century Bank$88M33.7%1+96%
FirstBank$48M18.1%1+98%

The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Knoxville-Morristown-Sevierville market

Union County is one of 13 counties that make up the Knoxville-Morristown-Sevierville, TN market, a Combined Statistical Area (ranked #59 of 293 U.S. markets by economic output). It produces 0.5% of the market’s output and holds 0.8% of its deposits.

MeasureUnion CountyShare of Knoxville-Morristown-Sevierville market
2024 GDP$352M0.5%
Deposits$262M0.8%
Population21,4501.7%

View the full Knoxville-Morristown-Sevierville market profile →

Recruiting in Union County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Union County, on a retained basis.

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