Market Intelligence

Blount County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Blount County, Tennessee, a core county of the Knoxville-Morristown-Sevierville, TN market, holds $3.0B in deposits across 15 insured institutions and 28 branches. First Horizon Bank is the largest deposit holder at 29.5% share. The top three institutions hold 57.1% of deposits, which places the county in the moderately concentrated band. Deposits have grown 29.5% since 2020 while the branch count fell by 6. It produces $7.5B of output, ranking #444 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$7.5B
#444 of 1,523
Total Deposits
$3.0B
#493 of 1,523
Population
143,820
#473 of 1,523
GDP per Capita
$51,844
#531 of 1,523
Insured Institutions
15
#366 of 1,523
Deposits per Branch
$108M
#491 of 1,523
Deposits per Capita
$21,118
#826 of 1,523
Branches per 100k Pop.
19.5
#1,042 of 1,523
Median Institution Size
$95M
Median deposits of the institutions operating in the county. #938 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
35.4%
of market deposits held by banks with $100M to $50B in assets. #1,173 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
57.1%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+29.5% over 5 years
$2.3B
2020
$2.6B
2021
$2.8B
2022
$2.9B
2023
$3.0B
2024
$3.0B
2025

Branches: 34 in 2020 to 28 in 2025. Institutions: 14 to 15. Top-three share: 59.6% to 57.1%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First Horizon Bank$895M29.5%4+29%
CBBC Bank$442M14.6%7+40%
Regions Bank$398M13.1%3+25%
Truist Bank$299M9.8%2-22%
Pinnacle Bank$252M8.3%1+101%
SmartBank$173M5.7%2+11%
Renasant Bank$132M4.3%1+68%
U.S. Bank National Association$95M3.1%1+125%
Home Federal Bank of Tennessee$84M2.8%1+12%
Simmons Bank$82M2.7%1+118%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Knoxville-Morristown-Sevierville market

Blount County is one of 13 counties that make up the Knoxville-Morristown-Sevierville, TN market, a Combined Statistical Area (ranked #59 of 293 U.S. markets by economic output). It produces 11.0% of the market’s output and holds 9.0% of its deposits.

MeasureBlount CountyShare of Knoxville-Morristown-Sevierville market
2024 GDP$7.5B11.0%
Deposits$3.0B9.0%
Population143,82011.6%

View the full Knoxville-Morristown-Sevierville market profile →

Recruiting in Blount County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Blount County, on a retained basis.

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