Market Intelligence

Roane County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Roane County, Tennessee, a county in the Knoxville-Morristown-Sevierville, TN market, holds $534M in deposits across 6 insured institutions and 8 branches. Regions Bank is the largest deposit holder at 39.4% share. The top three institutions hold 70.0% of deposits, which places the county in the concentrated band. Deposits have grown 0.8% since 2020 while the branch count fell by 3. It produces $2.8B of output, ranking #800 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.8B
#800 of 1,523
Total Deposits
$534M
#1,183 of 1,523
Population
57,395
#864 of 1,523
GDP per Capita
$49,260
#605 of 1,523
Insured Institutions
6
#1,119 of 1,523
Deposits per Branch
$67M
#1,141 of 1,523
Deposits per Capita
$9,301
#1,436 of 1,523
Branches per 100k Pop.
13.9
#1,349 of 1,523
Median Institution Size
$72M
Median deposits of the institutions operating in the county. #1,172 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
47.8%
of market deposits held by banks with $100M to $50B in assets. #1,010 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
70.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+0.8% over 5 years
$530M
2020
$592M
2021
$582M
2022
$532M
2023
$533M
2024
$534M
2025

Branches: 11 in 2020 to 8 in 2025. Institutions: 7 to 6. Top-three share: 70.5% to 70.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Regions Bank$211M39.4%2-2%
United Community Bank$86M16.2%1+51%
First Financial Bank, National Association$76M14.3%2no 2020 presence
U.S. Bank National Association$68M12.8%1+37%
Simmons Bank$60M11.2%1+45%
One Bank of Tennessee$33M6.1%1+112%

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Knoxville-Morristown-Sevierville market

Roane County is one of 13 counties that make up the Knoxville-Morristown-Sevierville, TN market, a Combined Statistical Area (ranked #59 of 293 U.S. markets by economic output). It produces 4.2% of the market’s output and holds 1.6% of its deposits.

MeasureRoane CountyShare of Knoxville-Morristown-Sevierville market
2024 GDP$2.8B4.2%
Deposits$534M1.6%
Population57,3954.6%

View the full Knoxville-Morristown-Sevierville market profile →

Recruiting in Roane County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Roane County, on a retained basis.

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