Market Intelligence

Knox County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Knox County, Tennessee, a core county of the Knoxville-Morristown-Sevierville, TN market, holds $19.3B in deposits across 31 insured institutions and 130 branches. First Horizon Bank is the largest deposit holder at 18.9% share. The top three institutions hold 48.4% of deposits, which places the county in the moderately concentrated band. Deposits have grown 33.5% since 2020 while the branch count fell by 15. It produces $34.6B of output, ranking #135 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$34.6B
#135 of 1,523
Total Deposits
$19.3B
#117 of 1,523
Population
511,453
#146 of 1,523
GDP per Capita
$67,560
#225 of 1,523
Insured Institutions
31
#84 of 1,523
Deposits per Branch
$148M
#207 of 1,523
Deposits per Capita
$37,649
#210 of 1,523
Branches per 100k Pop.
25.4
#691 of 1,523
Median Institution Size
$96M
Median deposits of the institutions operating in the county. #932 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
34.2%
of market deposits held by banks with $100M to $50B in assets. #1,191 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
48.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+33.5% over 5 years
$14.4B
2020
$17.4B
2021
$17.4B
2022
$17.0B
2023
$17.9B
2024
$19.3B
2025

Branches: 145 in 2020 to 130 in 2025. Institutions: 32 to 31. Top-three share: 53.1% to 48.4%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First Horizon Bank$3.6B18.9%19+27%
Pinnacle Bank$2.8B14.8%5+52%
Truist Bank$2.8B14.7%11-3%
Regions Bank$2.1B10.8%16+27%
Home Federal Bank of Tennessee$1.8B9.4%17+11%
SouthEast Bank$1.3B6.9%5+132%
Mountain Commerce Bank$1.1B5.9%2+77%
FirstBank$746M3.9%4+49%
Bank of America, National Association$653M3.4%3+27%
SmartBank$569M3.0%3+246%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Knoxville-Morristown-Sevierville market

Knox County is one of 13 counties that make up the Knoxville-Morristown-Sevierville, TN market, a Combined Statistical Area (ranked #59 of 293 U.S. markets by economic output). It produces 50.9% of the market’s output and holds 57.0% of its deposits.

MeasureKnox CountyShare of Knoxville-Morristown-Sevierville market
2024 GDP$34.6B50.9%
Deposits$19.3B57.0%
Population511,45341.4%

View the full Knoxville-Morristown-Sevierville market profile →

Recruiting in Knox County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Knox County, on a retained basis.

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