Market Intelligence

Williamson County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Williamson County, Texas, a core county of the Austin-Round Rock-San Marcos, TX market, holds $12.7B in deposits across 38 insured institutions and 136 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 22.7% share. The top three institutions hold 47.9% of deposits, which places the county in the moderately concentrated band. Deposits have grown 31.2% since 2020 while the branch count rose by 5. It produces $35.0B of output, ranking #134 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$35.0B
#134 of 1,523
Population
752,827
#90 of 1,523
GDP per Capita
$46,471
#690 of 1,523
Deposit market
Total Deposits
$12.7B
#170 of 1,523
Deposits per Capita
$16,933
#1,073 of 1,523
Deposits per Branch
$94M
#687 of 1,523
Competitive structure
Insured Institutions
38
#50 of 1,523
Branches per 100k Pop.
18.1
#1,133 of 1,523
Median Deposits per Institution
$125M
The median deposits booked by a single institution in the county. #693 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
31.8%
of county deposits held by banks with $100M to $50B in assets. #1,212 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
47.9%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+31.2% over 5 years
$9.7B
2020
$11.6B
2021
$12.7B
2022
$12.1B
2023
$12.4B
2024
$12.7B
2025

Branches: 131 in 2020 to 136 in 2025. Institutions: 35 to 38. Top-three share: 46.2% to 47.9%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
JPMorgan Chase Bank$2.9B22.7%18+58%
Wells Fargo Bank$1.9B15.1%15+18%
Bank of America$1.3B10.1%8+26%
First Texas Bank$742M5.8%6+17%
Frost Bank$726M5.7%4+90%
PNC Bank$690M5.4%10-13%
R Bank$576M4.5%6+49%
VeraBank$440M3.5%5+57%
PlainsCapital Bank$361M2.8%1+34%
Regions Bank$342M2.7%5+62%

The 10 largest of 38 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Austin-Round Rock-San Marcos market

Williamson County is one of 5 counties that make up the Austin-Round Rock-San Marcos, TX market, a Metropolitan Statistical Area (ranked #22 of 293 U.S. markets by economic output). It produces 16.1% of the market’s output and holds 18.3% of its deposits.

MeasureWilliamson CountyShare of parent market
2024 GDP$35.0B16.1%
Deposits$12.7B18.3%
Population752,82728.7%

View the full Austin-Round Rock-San Marcos market profile →

Recruiting in Williamson County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Williamson County, on a retained basis.

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