Market Intelligence

Travis County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Austin-Round Rock-San Marcos, TX › Travis County

Travis County, Texas, a core county of the Austin-Round Rock-San Marcos, TX market, holds $51.3B in deposits across 56 insured institutions and 236 branches. Texas Capital Bank is the largest deposit holder at 19.0% share. The top three banks hold 51% of deposits, which places the county in the Moderate band. Deposits have grown 13.5% since 2021 while the branch count fell by 2.5%. It produced $165.7B of real gross domestic product in 2024, ranking #16 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$165.7B
#16 of 1,523
Population
1,389,670
#31 of 1,523
GDP per Capita
$119,217
#41 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$51.3B
#60 of 1,523
Deposits per Capita
$36,886
#234 of 1,523
Deposits per Branch
$217M
#91 of 1,523
Competitive structure
Insured Institutions
56
#15 of 1,523
Branches per 100k Pop.
17.0
#1,191 of 1,523
Median Deposits per Institution
$177M
The median deposits booked by a single institution in the county. #421 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
49.4%
of county deposits held by banks with $100M to $100B in assets. #1,069 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
51%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+13.5% over 5 years
$45.2B
2021
$52.6B
2022
$49.0B
2023
$48.8B
2024
$50.9B
2025
$51.3B
2026

Branches: 242 in 2021 to 236 in 2026. Institutions: 52 to 56. Top-three share: 54% to 51%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Texas Capital Bank$9.7B19.0%1+372%
JPMorgan Chase Bank$9.1B17.8%28+2%
Wells Fargo Bank$7.4B14.5%33-14%
Bank of America$5.8B11.3%21-15%
Frost Bank$3.9B7.7%190%
Horizon Bank, SSB$2.0B3.9%2+19%
Prosperity Bank$1.5B3.0%12+10%
PNC Bank$1.5B2.9%14-40%
PlainsCapital Bank$1.2B2.2%2-4%
Fifth Third Bank$721M1.4%8-30%
SouthState Bank$693M1.4%4+25%
Third Coast Bank$688M1.3%3+117%
American Bank of Commerce$513M1.0%3-16%
Truist Bank$509M1.0%10-14%
First United Bank and Trust Company$488M1.0%3+70%
International Bank of Commerce$360M0.7%6-3%
Regions Bank$327M0.6%3-28%
Austin Capital Bank SSB$308M0.6%1-12%
Susser Bank$306M0.6%1no 2021 presence
Broadway National Bank$286M0.6%1+19%
VeraBank$245M0.5%1no 2021 presence
First-Citizens Bank & Trust Company$237M0.5%2+20%
Central National Bank$235M0.5%2+224%
First American Trust, FSB$234M0.5%1no 2021 presence
Frontier Bank of Texas$232M0.5%2+167%
Benchmark Bank$220M0.4%3+24%
The Huntington National Bank$198M0.4%4-31%
SouthStar Bank, S.S.B.$182M0.4%3+6%
R Bank$172M0.3%1+46%
NBH Bank$168M0.3%2+31%
Bank OZK$165M0.3%3+37%
Security State Bank & Trust$145M0.3%3-12%
Sunflower Bank$140M0.3%1-67%
Southside Bank$138M0.3%2+45%
Citizens National Bank$114M0.2%1+21%
Amarillo National Bank$104M0.2%1+128%
Citizens State Bank$100M0.2%1no 2021 presence
PrimeBank of Texas$100M0.2%1no 2021 presence
The Northern Trust Company$90M0.2%1+251%
Encore Bank$84M0.2%1no 2021 presence
Glacier Bank$72M0.1%2+3%
WaFd Bank$70M0.1%1no 2021 presence
First Texas Bank$69M0.1%1-15%
Texas Regional Bank$56M0.1%2+161%
The Moody National Bank$47M0.1%1-16%
Zions Bancorporation$45M0.1%1+73%
Woodforest National Bank$41M0.1%70%
Southwestern National Bank$34M0.1%1+88%
Anthem Bank & Trust$32M0.1%1+11%
First Lockhart Bank$31M0.1%1-33%
Jefferson Bank$26M0.1%1no 2021 presence
Security Bank of Texas$24M<0.1%1no 2021 presence
Centennial Bank$15M<0.1%1-38%
First National Bank Texas$4M<0.1%2+73%
Hancock Whitney Bank$4M<0.1%1no 2021 presence
CIBC National Trust Company$0M0.0%1no 2021 presence

The 56 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Austin-Round Rock-San Marcos market

Travis County is one of 5 counties that make up the Austin-Round Rock-San Marcos, TX market, a Metropolitan Statistical Area (ranked #22 of 293 U.S. markets by economic output). It produces 76.4% of the market’s output and holds 72.8% of its deposits.

MeasureTravis CountyShare of parent market
2024 GDP$165.7B76.4%
Deposits$51.3B72.8%
Population1,389,67053.0%

View the full Austin-Round Rock-San Marcos market profile →

Recruiting in Travis County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Travis County.

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Other counties in the Austin-Round Rock-San Marcos market

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.