Market Intelligence

Travis County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Travis County, Texas, a core county of the Austin-Round Rock-San Marcos, TX market, holds $50.9B in deposits across 61 insured institutions and 234 branches. Texas Capital Bank is the largest deposit holder at 20.1% share. The top three institutions hold 51.0% of deposits, which places the county in the moderately concentrated band. Deposits have grown 35.5% since 2020 while the branch count fell by 12. It produces $165.7B of output, ranking #16 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$165.7B
#16 of 1,523
Total Deposits
$50.9B
#59 of 1,523
Population
1,389,670
#31 of 1,523
GDP per Capita
$119,217
#41 of 1,523
Insured Institutions
61
#11 of 1,523
Deposits per Branch
$218M
#81 of 1,523
Deposits per Capita
$36,625
#221 of 1,523
Branches per 100k Pop.
16.8
#1,187 of 1,523
Median Institution Size
$160M
Median deposits of the institutions operating in the county. #481 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
41.8%
of market deposits held by banks with $100M to $50B in assets. #1,098 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
51.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+35.5% over 5 years
$37.6B
2020
$45.2B
2021
$52.6B
2022
$49.0B
2023
$48.8B
2024
$50.9B
2025

Branches: 246 in 2020 to 234 in 2025. Institutions: 52 to 61. Top-three share: 55.1% to 51.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Texas Capital Bank$10.2B20.1%1+633%
JPMorgan Chase Bank, National Association$8.9B17.4%28+23%
Wells Fargo Bank, National Association$6.8B13.4%33-10%
Bank of America, National Association$5.9B11.6%21+1%
Frost Bank$3.7B7.3%17+14%
Horizon Bank, SSB$1.8B3.6%2+64%
PNC Bank, National Association$1.5B2.9%14-35%
PlainsCapital Bank$1.2B2.4%2+33%
Comerica Bank$820M1.6%8-21%
Keystone Bank, SSB$787M1.6%2+281%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Austin-Round Rock-San Marcos market

Travis County is one of 5 counties that make up the Austin-Round Rock-San Marcos, TX market, a Metropolitan Statistical Area (ranked #22 of 293 U.S. markets by economic output). It produces 76.4% of the market’s output and holds 73.2% of its deposits.

MeasureTravis CountyShare of Austin-Round Rock-San Marcos market
2024 GDP$165.7B76.4%
Deposits$50.9B73.2%
Population1,389,67053.0%

View the full Austin-Round Rock-San Marcos market profile →

Recruiting in Travis County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Travis County, on a retained basis.

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