Market Intelligence

Travis County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market Intelligence › Austin-Round Rock-San Marcos, TX › Travis County

Travis County, Texas, a core county of the Austin-Round Rock-San Marcos, TX market, holds $50.9B in deposits across 61 insured institutions and 234 branches. Texas Capital Bank is the largest deposit holder at 20.1% share. The top three banks hold 51% of deposits, which places the county in the Moderate band. Deposits have grown 35.5% since 2020 while the branch count fell by 4.9%. It produces $165.7B of output, ranking #16 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$165.7B
#16 of 1,523
Population
1,389,670
#31 of 1,523
GDP per Capita
$119,217
#41 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$50.9B
#59 of 1,523
Deposits per Capita
$36,625
#221 of 1,523
Deposits per Branch
$218M
#81 of 1,523
Competitive structure
Insured Institutions
61
#11 of 1,523
Branches per 100k Pop.
16.8
#1,187 of 1,523
Median Deposits per Institution
$160M
The median deposits booked by a single institution in the county. #481 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
52.3%
of county deposits held by banks with $100M to $100B in assets. #1,071 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
51%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+35.5% over 5 years
$37.6B
2020
$45.2B
2021
$52.6B
2022
$49.0B
2023
$48.8B
2024
$50.9B
2025

Branches: 246 in 2020 to 234 in 2025. Institutions: 52 to 61. Top-three share: 55% to 51%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Texas Capital Bank$10.2B20.1%1+633%
JPMorgan Chase Bank$8.9B17.4%28+23%
Wells Fargo Bank$6.8B13.5%33-10%
Bank of America$5.9B11.6%21+1%
Frost Bank$3.7B7.3%17+14%
Horizon Bank, SSB$1.8B3.6%2+64%
PNC Bank$1.5B2.9%14-35%
PlainsCapital Bank$1.2B2.4%2+33%
Comerica Bank$820M1.6%8-21%
Keystone Bank, SSB$787M1.5%2+281%
Prosperity Bank$762M1.5%9+2%
American Bank of Commerce$603M1.2%4+21%
SouthState Bank$581M1.1%4+45%
Texas Partners Bank$573M1.1%2no 2020 presence
First United Bank and Trust Company$474M0.9%3+84%
Truist Bank$464M0.9%10-9%
Regions Bank$449M0.9%3+13%
Austin Capital Bank SSB$431M0.8%1+153%
International Bank of Commerce$366M0.7%6+22%
Broadway National Bank$351M0.7%2+82%
Susser Bank$294M0.6%1no 2020 presence
First American Trust, FSB$278M0.5%1no 2020 presence
Cadence Bank$234M0.5%4-7%
Frontier Bank of Texas$223M0.4%2+239%
Central National Bank$211M0.4%1+170%
First-Citizens Bank & Trust Company$210M0.4%2+27%
Benchmark Bank$196M0.4%3+29%
SouthStar Bank, S.S.B.$185M0.4%3+82%
VeraBank$173M0.3%1no 2020 presence
American Bank$164M0.3%1+26%
Security State Bank & Trust$160M0.3%3+27%
Bank OZK$158M0.3%20%
Sunflower Bank$151M0.3%1no 2020 presence
Third Coast Bank$145M0.3%1no 2020 presence
Southside Bank$122M0.2%2+55%
R Bank$117M0.2%1+42%
Amarillo National Bank$110M0.2%1+118%
Citizens National Bank$100M0.2%1+53%
PrimeBank of Texas$89M0.2%1no 2020 presence
Washington Federal Bank$72M0.1%1no 2020 presence
Guaranty Bank & Trust$70M0.1%2-11%
Encore Bank$69M0.1%1no 2020 presence
Texas Regional Bank$68M0.1%2+245%
Vista Bank$67M0.1%1+60%
First Texas Bank$63M0.1%1+4%
The Northern Trust Company$58M0.1%1+198%
The Moody National Bank$56M0.1%1+12%
Woodforest National Bank$41M0.1%7+26%
First-Lockhart National Bank$41M0.1%1+64%
Zions Bancorporation$38M0.1%1+95%
Southwestern National Bank$37M0.1%1+126%
Anthem Bank & Trust$36M0.1%1+66%
NBH Bank$35M0.1%1+16%
Jefferson Bank$32M0.1%1no 2020 presence
Centennial Bank$20M<0.1%1no 2020 presence
Citizens State Bank$13M<0.1%1no 2020 presence
Sage Capital Bank$10M<0.1%1no 2020 presence
First National Bank Texas$4M<0.1%1+306%
Security Bank of Texas$4M<0.1%1no 2020 presence
Hancock Whitney Bank$2M<0.1%1no 2020 presence
CIBC National Trust Company$0M0.0%1no 2020 presence

The 61 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Austin-Round Rock-San Marcos market

Travis County is one of 5 counties that make up the Austin-Round Rock-San Marcos, TX market, a Metropolitan Statistical Area (ranked #22 of 293 U.S. markets by economic output). It produces 76.4% of the market’s output and holds 73.2% of its deposits.

MeasureTravis CountyShare of parent market
2024 GDP$165.7B76.4%
Deposits$50.9B73.2%
Population1,389,67053.0%

View the full Austin-Round Rock-San Marcos market profile →

Recruiting in Travis County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Travis County.

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Other counties in the Austin-Round Rock-San Marcos market

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.