Fayetteville-Springdale-Rogers, AR, a Metropolitan Statistical Area, holds $19.4 billion in deposits across 42 insured institutions and 211 branches, ranking #86 of 293 U.S. markets by economic output. Arvest Bank is the largest deposit holder at 44.5% share. The top three institutions hold 57.7% of deposits, which places the market in the moderate band. Deposits have grown 42.4% since 2020 while the branch count rose by 7.1%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 197 in 2020 to 211 in 2025. Institutions: 35 to 42. Top-three share: 57.6% to 57.7%. Deposits per branch: $92M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Arvest Bank | $8.6B | 44.5% | +40% |
| First Security Bank | $1.5B | 7.7% | +54% |
| Legacy National Bank | $1.1B | 5.5% | +88% |
| Signature Bank of Arkansas | $1.0B | 5.3% | +91% |
| Bank OZK | $0.8B | 4.3% | +68% |
| Bank of America | $0.8B | 3.9% | +2% |
| Generations Bank | $0.6B | 2.9% | +164% |
| Centennial Bank | $0.5B | 2.4% | +3% |
| The Farmers & Merchants Bank | $0.5B | 2.3% | +17% |
| Grand Savings Bank | $0.5B | 2.3% | +64% |
| First Western Bank | $425M | 2.2% | +71% |
| Chambers Bank | $381M | 2.0% | +48% |
| Simmons Bank | $378M | 2.0% | +3% |
| The First National Bank of Fort Smith | $280M | 1.4% | +55% |
| Regions Bank | $257M | 1.3% | -15% |
| United Bank | $253M | 1.3% | +41% |
| Today's Bank | $180M | 0.9% | +38% |
| The Citizens Bank | $175M | 0.9% | +142% |
| First Horizon Bank | $118M | 0.6% | -38% |
| Encore Bank | $117M | 0.6% | +441% |
| BOKF | $97M | 0.5% | -62% |
| JPMorgan Chase Bank | $97M | 0.5% | no 2020 presence |
| First National Bank | $91M | 0.5% | -5% |
| First Community Bank | $86M | 0.4% | no 2020 presence |
| Central Bank | $85M | 0.4% | -30% |
| Anstaff Bank | $85M | 0.4% | +57% |
| Priority Bank | $84M | 0.4% | +220% |
| Cadence Bank | $78M | 0.4% | +127% |
| Sterling Bank | $74M | 0.4% | no 2020 presence |
| CS Bank | $59M | 0.3% | +60% |
| First State Bank | $41M | 0.2% | -10% |
| Great Southern Bank | $35M | 0.2% | +29% |
| Armstrong Bank | $34M | 0.2% | +43% |
| Equity Bank | $33M | 0.2% | +24% |
| First State Bank | $30M | 0.2% | no 2020 presence |
| Intrust Bank | $27M | 0.1% | +42% |
| Armor Bank | $25M | 0.1% | no 2020 presence |
| Bank of 1889 | $24M | 0.1% | +73% |
| Partners Bank | $6M | 0.0% | no 2020 presence |
| Firstar Bank | $5M | 0.0% | no 2020 presence |
| First National Bank Texas | $3M | 0.0% | +337% |
| Academy Bank | $0M | 0.0% | no 2020 presence |
The 42 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Benton County | Arkansas | $21.2B | 332,554 | 59.1% | 53.0% |
| Washington County | Arkansas | $14.1B | 271,213 | 39.4% | 44.8% |
| Madison County | Arkansas | $556M | 18,410 | 1.5% | 2.2% |
Recruiting in the Fayetteville-Springdale-Rogers market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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