Fayetteville-Springdale-Rogers, AR, a Metropolitan Statistical Area, holds $20.2 billion in deposits across 42 insured institutions and 215 branches, and ranks #86 of 293 U.S. markets by economic output. Arvest Bank is the largest deposit holder at 43.0% share. The top three banks hold 56% of deposits, which places the market in the Moderate band. Deposits have grown 29.0% since 2021 while the branch count rose by 9.7%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 196 in 2021 to 215 in 2026. Institutions: 36 to 42. Top-three share: 59% to 56%. Average deposits per branch: $94M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Arvest Bank | $8.7B | 43.0% | +21% |
| First Security Bank | $1.5B | 7.5% | +21% |
| Signature Bank of Arkansas | $1.2B | 5.9% | +105% |
| Legacy Bank | $1.1B | 5.7% | +47% |
| Bank OZK | $940M | 4.7% | +80% |
| Bank of America | $730M | 3.6% | -12% |
| Generations Bank | $621M | 3.1% | +110% |
| Simmons Bank | $501M | 2.5% | +11% |
| Grand Savings Bank | $501M | 2.5% | +43% |
| The Farmers & Merchants Bank | $471M | 2.3% | +14% |
| First Western Bank | $415M | 2.1% | +52% |
| Centennial Bank | $364M | 1.8% | -20% |
| Chambers Bank | $343M | 1.7% | +26% |
| The First National Bank of Fort Smith | $270M | 1.3% | +19% |
| Regions Bank | $262M | 1.3% | +4% |
| United Bank | $260M | 1.3% | +25% |
| Today's Bank | $170M | 0.8% | +33% |
| The Citizens Bank | $156M | 0.8% | +111% |
| JPMorgan Chase Bank | $148M | 0.7% | no 2021 presence |
| First Horizon Bank | $124M | 0.6% | -40% |
| Encore Bank | $117M | 0.6% | +7% |
| BOKF | $113M | 0.6% | -55% |
| First Community Bank | $102M | 0.5% | no 2021 presence |
| Academy Bank | $100M | 0.5% | no 2021 presence |
| Priority Bank | $100M | 0.5% | +210% |
| Armstrong Bank | $99M | 0.5% | +153% |
| Sterling Bank | $96M | 0.5% | +7,841% |
| Anstaff Bank | $89M | 0.4% | +33% |
| Central Bank | $87M | 0.4% | -25% |
| The Huntington National Bank | $84M | 0.4% | +132% |
| First National Bank | $78M | 0.4% | -14% |
| CS Bank | $57M | 0.3% | +34% |
| Armor Bank | $47M | 0.2% | no 2021 presence |
| First State Bank | $43M | 0.2% | -12% |
| Equity Bank | $38M | 0.2% | +13% |
| First State Bank | $36M | 0.2% | no 2021 presence |
| Intrust Bank | $34M | 0.2% | +34% |
| Bank of 1889 | $32M | 0.2% | +59% |
| Great Southern Bank | $29M | 0.1% | +35% |
| Partners Bank | $9M | <0.1% | +590% |
| Firstar Bank | $6M | <0.1% | no 2021 presence |
| First National Bank Texas | $5M | <0.1% | +194% |
The 42 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Benton County | Arkansas | $21.2B | 332,554 | 59.1% | 53.0% |
| Washington County | Arkansas | $14.1B | 271,213 | 39.4% | 45.0% |
| Madison County | Arkansas | $556M | 18,410 | 1.6% | 2.1% |
Recruiting in the Fayetteville-Springdale-Rogers market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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