Fayetteville-Springdale-Rogers, AR holds $19.4 billion in deposits across 42 insured institutions and 211 branches, ranking #86 of 293 U.S. markets by economic output. Arvest Bank is the largest deposit holder at 44.5% share. The top three institutions hold 57.7% of deposits, which places the market in the moderate band. Deposits have grown 42% since 2020 while the branch count rose by 14.
Deposit trend
Branches: 197 in 2020 to 211 in 2025. Institutions: 35 to 42. Top-three share: 57.6% to 57.7%. Deposits per branch: $92M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Arvest Bank | 8.6B | 44.5% | +40% |
| First Security Bank | 1.5B | 7.7% | +54% |
| Legacy National Bank | 1.1B | 5.5% | +88% |
| Signature Bank of Arkansas | 1.0B | 5.3% | +91% |
| Bank OZK | 0.8B | 4.3% | +68% |
| Bank of America | 0.8B | 3.9% | +2% |
| Generations Bank | 0.6B | 2.9% | +164% |
| Centennial Bank | 0.5B | 2.4% | +3% |
| The Farmers & Merchants Bank | 0.5B | 2.3% | +17% |
| Grand Savings Bank | 0.5B | 2.3% | +64% |
The 10 largest of 42 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Benton County | Arkansas | $21,171M | 332,554 | 59.1% |
| Washington County | Arkansas | $14,125M | 271,213 | 39.4% |
| Madison County | Arkansas | $556M | 18,410 | 1.5% |
Recruiting in Fayetteville
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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