Goldsboro, NC, a Metropolitan Statistical Area, holds $2.1 billion in deposits across 10 insured institutions and 22 branches, and ranks #267 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 24.5% share. The top three banks hold 66% of deposits, which places the market in the Concentrated band.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 24 in 2021 to 22 in 2026. Institutions: 10 to 10. Top-three share: 71% to 66%. Average deposits per branch: $97M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $520M | 24.5% | -37% |
| Southern Bank and Trust Company | $510M | 24.0% | +50% |
| Wells Fargo Bank | $373M | 17.5% | +9% |
| First-Citizens Bank & Trust Company | $299M | 14.0% | +38% |
| KS Bank, Inc. | $111M | 5.2% | +40% |
| First Bank | $105M | 4.9% | +10% |
| PNC Bank | $85M | 4.0% | -6% |
| United Bank | $61M | 2.8% | +16% |
| First National Bank of Pennsylvania | $45M | 2.1% | -36% |
| Woodforest National Bank | $17M | 0.8% | +33% |
The 10 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Wayne County | North Carolina | $5.2B | 122,278 | 100.0% | 100.0% |
Recruiting in the Goldsboro market
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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