Market Intelligence

New Bern-Morehead City, NC

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › New Bern-Morehead City, NC

New Bern-Morehead City, NC, a Combined Statistical Area, holds $3.6 billion in deposits across 12 insured institutions and 39 branches, ranking #211 of 293 U.S. markets by economic output. First-Citizens Bank & Trust Company is the largest deposit holder at 36.5% share. The top three institutions hold 78.9% of deposits, which places the market in the concentrated band. Deposits have grown 11.3% since 2020 while the branch count fell by 11.4%.

Economic scale
2024 Real GDP
$8.7B
#211 of 293
Population
198K
#202 of 293
GDP per Capita
$43,931
#247 of 293
Deposit market
Total Deposits
$3.6B
#235 of 293
Deposits per Capita
$18,198
#251 of 293
Deposits per Branch
$93M
#190 of 293
Competitive structure
Insured Institutions
12
#241 of 293
Branches per 100k Pop.
19.7
#200 of 293
Median Deposits per Institution
$117M
The median deposits booked by a single institution in the market. #250 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
14.7%
of market deposits held by banks with $100M to $50B in assets. #277 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
78.9%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +11.3% over 5 years
$3.3B
2020
$3.6B
2021
$3.8B
2022
$3.6B
2023
$3.5B
2024
$3.6B
2025

Branches: 44 in 2020 to 39 in 2025. Institutions: 12 to 12. Top-three share: 78.8% to 78.9%. Deposits per branch: $93M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
First-Citizens Bank & Trust Company$1.3B36.5%11+47%
Truist Bank$0.9B25.6%8-14%
Wells Fargo Bank$0.6B16.7%5+5%
United Bank$0.1B3.9%30%
First Bank$0.1B3.6%2+58%
PNC Bank$0.1B3.2%2+14%
Bank of America$0.1B3.2%1+2%
Dogwood State Bank$0.1B3.0%1-33%
First National Bank of Pennsylvania$0.1B2.3%1no 2020 presence
Providence Bank$0.0B0.8%1no 2020 presence
Southern Bank and Trust Company$28M0.8%1no 2020 presence
Woodforest National Bank$9M0.3%3+7%

The 12 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Craven CountyNorth Carolina$5.3B105,02561.0%46.6%
Carteret CountyNorth Carolina$2.9B70,46933.0%47.5%
Pamlico CountyNorth Carolina$290M12,7583.3%6.0%
Jones CountyNorth Carolina$235M9,5752.7%0.0%

Recruiting in the New Bern-Morehead City market

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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