Market Intelligence

Waco, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Waco, TX

Waco, TX, a Metropolitan Statistical Area, holds $8.5 billion in deposits across 28 insured institutions and 78 branches, ranking #155 of 293 U.S. markets by economic output. First National Bank of Central Texas is the largest deposit holder at 13.6% share. The top three institutions hold 32.1% of deposits, which places the market in the fragmented band. Deposits have grown 23.6% since 2020 while the branch count fell by 4.9%.

Economic scale
2024 Real GDP
$15.7B
#155 of 293
Population
309K
#148 of 293
GDP per Capita
$50,831
#175 of 293
Deposit market
Total Deposits
$8.5B
#138 of 293
Deposits per Capita
$27,525
#137 of 293
Deposits per Branch
$109M
#142 of 293
Competitive structure
Insured Institutions
28
#94 of 293
Branches per 100k Pop.
25.3
#135 of 293
Median Deposits per Institution
$171M
The median deposits booked by a single institution in the market. #185 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
75.0%
of market deposits held by banks with $100M to $50B in assets. #76 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
32.1%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +23.6% over 5 years
$6.9B
2020
$7.6B
2021
$7.8B
2022
$7.9B
2023
$8.3B
2024
$8.5B
2025

Branches: 82 in 2020 to 78 in 2025. Institutions: 30 to 28. Top-three share: 30.3% to 32.1%. Deposits per branch: $109M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
First National Bank of Central Texas$1.2B13.6%4+39%
The First National Bank of McGregor$0.9B10.3%6+46%
Extraco Banks$0.7B8.2%3+107%
Central National Bank$0.7B7.9%2+4%
Alliance Bank Central Texas$0.7B7.8%3+176%
Community Bank & Trust, Waco, Texas$0.6B6.6%4+26%
American Bank$0.6B6.5%4+27%
Bank of America$0.5B5.7%2-7%
Wells Fargo Bank$0.4B4.4%3-18%
JPMorgan Chase Bank$0.4B4.2%3+61%
Cadence Bank$327M3.9%5+7%
SouthState Bank$291M3.4%2-31%
PNC Bank$247M2.9%4-37%
Citizens State Bank$189M2.2%2+40%
First National Bank of Bosque County$152M1.8%4+18%
First Security State Bank$140M1.6%3+32%
Pointwest Bank$118M1.4%4+17%
Fidelity Bank of Texas$107M1.3%2+21%
Classic Bank$93M1.1%1+65%
First Guaranty Bank$73M0.9%1+45%
Security Bank of Texas$72M0.9%1+147%
Sunflower Bank$68M0.8%2no 2020 presence
Incommons Bank$61M0.7%3+32%
The First National Bank of Hughes Springs$44M0.5%2+63%
The First National Bank of Moody$41M0.5%1+13%
First State Bank$37M0.4%1no 2020 presence
First National Bank Texas$26M0.3%5+52%
Citizens State Bank$23M0.3%1-24%

The 28 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
McLennan CountyTexas$14.5B272,02092.5%92.3%
Bosque CountyTexas$659M18,9184.2%4.2%
Falls CountyTexas$514M17,8693.3%3.6%

Recruiting in the Waco market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

See how we help banks recruit commercial banking talent