Market Intelligence

Athens County, OH

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Athens County, Ohio, a core county of the Columbus-Marion-Zanesville, OH market, holds $892M in deposits across 7 insured institutions and 17 branches. The Hocking Valley Bank is the largest deposit holder at 34.5% share. The top three banks hold 81% of deposits, which places the county in the Concentrated band. Deposits have grown 11.9% since 2020 while the branch count fell by 22.7%. It produces $2.1B of output, ranking #914 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.1B
#914 of 1,523
Population
63,197
#820 of 1,523
GDP per Capita
$33,839
#1,098 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$892M
#993 of 1,523
Deposits per Capita
$14,120
#1,245 of 1,523
Deposits per Branch
$52M
#1,352 of 1,523
Competitive structure
Insured Institutions
7
#924 of 1,523
Branches per 100k Pop.
26.9
#614 of 1,523
Median Deposits per Institution
$66M
The median deposits booked by a single institution in the county. #1,247 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
68.9%
of county deposits held by banks with $100M to $100B in assets. #830 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
81%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+11.9% over 5 years
$798M
2020
$908M
2021
$984M
2022
$904M
2023
$883M
2024
$892M
2025

Branches: 22 in 2020 to 17 in 2025. Institutions: 9 to 7. Top-three share: 78% to 81%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Hocking Valley Bank$307M34.5%5+17%
JPMorgan Chase Bank$278M31.1%2+7%
Peoples Bank$137M15.4%3+35%
The First National Bank of McConnelsville$66M7.4%3+36%
The Farmers Bank and Savings Company$44M5.0%1no 2020 presence
Unified Bank$43M4.8%2+12%
The Merchants National Bank$17M2.0%1-2%

The 7 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Columbus-Marion-Zanesville market

Athens County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 1.2% of the market’s output and holds 0.7% of its deposits.

MeasureAthens CountyShare of parent market
2024 GDP$2.1B1.2%
Deposits$892M0.7%
Population63,1972.3%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Athens County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Athens County.

See how we help banks recruit commercial banking talent