Market Intelligence

Franklin County, OH

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Franklin County, Ohio, a core county of the Columbus-Marion-Zanesville, OH market, holds $100.3B in deposits across 32 insured institutions and 282 branches. The Huntington National Bank is the largest deposit holder at 48.7% share. The top three institutions hold 77.1% of deposits, which places the county in the concentrated band. Deposits have grown 42.5% since 2020 while the branch count fell by 38. It produces $111.9B of output, ranking #32 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$111.9B
#32 of 1,523
Total Deposits
$100.3B
#30 of 1,523
Population
1,361,536
#32 of 1,523
GDP per Capita
$82,218
#119 of 1,523
Insured Institutions
32
#80 of 1,523
Deposits per Branch
$356M
#33 of 1,523
Deposits per Capita
$73,676
#38 of 1,523
Branches per 100k Pop.
20.7
#956 of 1,523
Median Institution Size
$252M
Median deposits of the institutions operating in the county. #220 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
7.0%
of market deposits held by banks with $100M to $50B in assets. #1,491 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
77.1%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+42.5% over 5 years
$70.4B
2020
$82.4B
2021
$84.0B
2022
$87.4B
2023
$87.4B
2024
$100.3B
2025

Branches: 320 in 2020 to 282 in 2025. Institutions: 34 to 32. Top-three share: 72.3% to 77.1%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Huntington National Bank$48.8B48.7%44+84%
JPMorgan Chase Bank, National Association$21.4B21.4%39+21%
Bank of America, National Association$7.1B7.1%15+40%
PNC Bank, National Association$7.0B7.0%26+6%
Fifth Third Bank, National Association$5.5B5.5%310%
U.S. Bank National Association$1.7B1.7%24-1%
KeyBank National Association$1.6B1.6%18-2%
German American Bank$1.2B1.2%15no 2020 presence
CFBank, National Association$925M0.9%1+157%
WesBanco Bank, Inc.$741M0.7%11+28%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Columbus-Marion-Zanesville market

Franklin County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 64.5% of the market’s output and holds 78.6% of its deposits.

MeasureFranklin CountyShare of Columbus-Marion-Zanesville market
2024 GDP$111.9B64.5%
Deposits$100.3B78.6%
Population1,361,53650.2%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Franklin County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Franklin County, on a retained basis.

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