Columbus-Marion-Zanesville, OH holds $127.6 billion in deposits across 65 insured institutions and 606 branches, ranking #31 of 293 U.S. markets by economic output. The Huntington National Bank is the largest deposit holder at 41.7% share. The top three institutions hold 68.9% of deposits, which places the market in the concentrated band. Deposits have grown 39% since 2020 while the branch count fell by 82.
Deposit trend
Branches: 688 in 2020 to 606 in 2025. Institutions: 71 to 65. Top-three share: 64.0% to 68.9%. Deposits per branch: $211M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Huntington National Bank | 53.2B | 41.7% | +81% |
| JPMorgan Chase Bank | 25.2B | 19.8% | +21% |
| PNC Bank | 9.5B | 7.4% | +9% |
| Fifth Third Bank | 7.2B | 5.7% | +7% |
| Bank of America | 7.2B | 5.6% | +41% |
| The Park National Bank | 4.3B | 3.4% | +2% |
| U.S. Bank | 2.3B | 1.8% | +7% |
| KeyBank | 1.8B | 1.4% | -2% |
| German American Bank | 1.4B | 1.1% | new since 2020 |
| CFBank | 1.1B | 0.9% | +212% |
The 10 largest of 65 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Franklin County | Ohio | $111,943M | 1,361,536 | 64.5% |
| Delaware County | Ohio | $15,418M | 242,032 | 8.9% |
| Licking County | Ohio | $8,498M | 185,564 | 4.9% |
| Fairfield County | Ohio | $5,195M | 169,752 | 3.0% |
| Union County | Ohio | $5,036M | 73,446 | 2.9% |
| Muskingum County | Ohio | $4,030M | 87,014 | 2.3% |
| Guernsey County | Ohio | $3,078M | 38,379 | 1.8% |
| Ross County | Ohio | $3,070M | 76,429 | 1.8% |
| Marion County | Ohio | $2,706M | 65,115 | 1.6% |
| Knox County | Ohio | $2,321M | 64,002 | 1.3% |
| Madison County | Ohio | $2,283M | 46,985 | 1.3% |
| Logan County | Ohio | $2,216M | 46,302 | 1.3% |
| Athens County | Ohio | $2,138M | 63,197 | 1.2% |
| Pickaway County | Ohio | $1,940M | 62,978 | 1.1% |
| Fayette County | Ohio | $1,627M | 28,552 | 0.9% |
| Perry County | Ohio | $698M | 35,918 | 0.4% |
| Morrow County | Ohio | $697M | 36,305 | 0.4% |
| Hocking County | Ohio | $634M | 27,512 | 0.4% |
Recruiting in Columbus
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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