Licking County, Ohio, a county in the Columbus-Marion-Zanesville, OH market, holds $3.7B in deposits across 14 insured institutions and 42 branches. The Park National Bank is the largest deposit holder at 44.6% share. The top three banks hold 75% of deposits, which places the county in the Concentrated band. Deposits have grown 11.9% since 2021 while the branch count rose by 7.7%. It produced $8.5B of real gross domestic product in 2024, ranking #405 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 39 in 2021 to 42 in 2026. Institutions: 13 to 14. Top-three share: 80% to 75%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| The Park National Bank | $1.6B | 44.6% | -10% |
| The Huntington National Bank | $598M | 16.2% | +53% |
| JPMorgan Chase Bank | $528M | 14.3% | +30% |
| First Federal Savings and Loan Association | $251M | 6.8% | +27% |
| PNC Bank | $235M | 6.4% | +80% |
| German American Bank | $159M | 4.3% | -10% |
| Fifth Third Bank | $81M | 2.2% | +67% |
| North Valley Bank | $49M | 1.3% | +101% |
| The Vinton County National Bank | $39M | 1.1% | +72% |
| Peoples Bank | $36M | 1.0% | +48% |
| Peoples State Bank | $35M | 0.9% | -6% |
| The Community Bank | $24M | 0.7% | no 2021 presence |
| The Home Loan Savings Bank | $6M | 0.2% | no 2021 presence |
| Woodforest National Bank | $5M | 0.1% | +28% |
The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Columbus-Marion-Zanesville market
Licking County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 4.9% of the market’s output and holds 2.8% of its deposits.
| Measure | Licking County | Share of parent market |
|---|---|---|
| 2024 GDP | $8.5B | 4.9% |
| Deposits | $3.7B | 2.8% |
| Population | 185,564 | 6.8% |
View the full Columbus-Marion-Zanesville market profile →
Recruiting in Licking County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Licking County.
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