Market Intelligence

Guernsey County, OH

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Guernsey County, Ohio, a core county of the Columbus-Marion-Zanesville, OH market, holds $917M in deposits across 8 insured institutions and 10 branches. Peoples Bank is the largest deposit holder at 33.3% share. The top three institutions hold 73.7% of deposits, which places the county in the concentrated band. Deposits have grown 21.8% since 2020 while the branch count fell by 28.6%. It produces $3.1B of output, ranking #762 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.1B
#762 of 1,523
Population
38,379
#1,045 of 1,523
GDP per Capita
$80,194
#130 of 1,523
Deposit market
Total Deposits
$917M
#979 of 1,523
Deposits per Capita
$23,904
#663 of 1,523
Deposits per Branch
$92M
#718 of 1,523
Competitive structure
Insured Institutions
8
#869 of 1,523
Branches per 100k Pop.
26.1
#659 of 1,523
Median Deposits per Institution
$91M
The median deposits booked by a single institution in the county. #971 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
46.9%
of county deposits held by banks with $100M to $50B in assets. #1,020 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
73.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+21.8% over 5 years
$753M
2020
$809M
2021
$844M
2022
$839M
2023
$856M
2024
$917M
2025

Branches: 14 in 2020 to 10 in 2025. Institutions: 9 to 8. Top-three share: 75.2% to 73.7%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Peoples Bank$305M33.3%3+11%
The Huntington National Bank$228M24.9%1+41%
PNC Bank$143M15.5%1+10%
U.S. Bank$116M12.7%1+27%
WesBanco Bank, Inc.$66M7.2%1+35%
The Community Bank$43M4.7%1+52%
The Citizens National Bank of Woodsfield$11M1.2%1+24%
Woodforest National Bank$5M0.5%1+16%

The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Columbus-Marion-Zanesville market

Guernsey County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 1.8% of the market’s output and holds 0.7% of its deposits.

MeasureGuernsey CountyShare of parent market
2024 GDP$3.1B1.8%
Deposits$917M0.7%
Population38,3791.4%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Guernsey County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Guernsey County.

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