Market Intelligence

Ross County, OH

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Ross County, Ohio, a core county of the Columbus-Marion-Zanesville, OH market, holds $1.3B in deposits across 10 insured institutions and 18 branches. Kingston National Bank is the largest deposit holder at 27.5% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have grown 15.5% since 2021. It produced $3.1B of real gross domestic product in 2024, ranking #766 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.1B
#766 of 1,523
Population
76,429
#728 of 1,523
GDP per Capita
$40,166
#897 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.3B
#833 of 1,523
Deposits per Capita
$16,795
#1,112 of 1,523
Deposits per Branch
$71M
#1,091 of 1,523
Competitive structure
Insured Institutions
10
#712 of 1,523
Branches per 100k Pop.
23.6
#800 of 1,523
Median Deposits per Institution
$124M
The median deposits booked by a single institution in the county. #710 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
67.8%
of county deposits held by banks with $100M to $100B in assets. #804 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
56%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+15.5% over 5 years
$1.1B
2021
$1.2B
2022
$1.2B
2023
$1.2B
2024
$1.3B
2025
$1.3B
2026

Branches: 18 in 2021 to 18 in 2026. Institutions: 9 to 10. Top-three share: 56% to 56%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Kingston National Bank$353M27.5%3+26%
The Vinton County National Bank$201M15.7%3+15%
The Huntington National Bank$165M12.8%20%
LCNB National Bank$150M11.7%3-1%
PNC Bank$146M11.4%1+16%
Fifth Third Bank$102M8.0%1+14%
WesBanco Bank, Inc.$83M6.5%1+5%
Buckeye State Bank$46M3.5%2+14%
Union Savings Bank$32M2.5%1no 2021 presence
Woodforest National Bank$5M0.4%1+7%

The 10 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Columbus-Marion-Zanesville market

Ross County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 1.8% of the market’s output and holds 1.0% of its deposits.

MeasureRoss CountyShare of parent market
2024 GDP$3.1B1.8%
Deposits$1.3B1.0%
Population76,4292.8%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Ross County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ross County.

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