Market Intelligence

Fairfield County, OH

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Fairfield County, Ohio, a core county of the Columbus-Marion-Zanesville, OH market, holds $3.3B in deposits across 17 insured institutions and 33 branches. The Park National Bank is the largest deposit holder at 16.2% share. The top three institutions hold 44.9% of deposits, which places the county in the fragmented band. Deposits have grown 20.1% since 2020 while the branch count fell by 9. It produces $5.2B of output, ranking #584 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$5.2B
#584 of 1,523
Total Deposits
$3.3B
#464 of 1,523
Population
169,752
#414 of 1,523
GDP per Capita
$30,601
#1,205 of 1,523
Insured Institutions
17
#288 of 1,523
Deposits per Branch
$99M
#607 of 1,523
Deposits per Capita
$19,257
#931 of 1,523
Branches per 100k Pop.
19.4
#1,044 of 1,523
Median Institution Size
$120M
Median deposits of the institutions operating in the county. #719 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
50.5%
of market deposits held by banks with $100M to $50B in assets. #974 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
44.9%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+20.1% over 5 years
$2.7B
2020
$3.0B
2021
$3.2B
2022
$3.2B
2023
$3.2B
2024
$3.3B
2025

Branches: 42 in 2020 to 33 in 2025. Institutions: 17 to 17. Top-three share: 44.5% to 44.9%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Park National Bank$529M16.2%4-4%
The Huntington National Bank$503M15.4%2+64%
JPMorgan Chase Bank, National Association$436M13.3%3+24%
THE VINTON COUNTY NATIONAL BANK$371M11.3%3+36%
Fifth Third Bank, National Association$291M8.9%3+22%
Fairfield Federal Savings and Loan Association of Lancaster$244M7.5%3+1%
PNC Bank, National Association$234M7.2%3+13%
Peoples Bank$135M4.1%2+2%
U.S. Bank National Association$120M3.7%1+86%
Union Savings Bank$106M3.2%1+20%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Columbus-Marion-Zanesville market

Fairfield County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 3.0% of the market’s output and holds 2.6% of its deposits.

MeasureFairfield CountyShare of Columbus-Marion-Zanesville market
2024 GDP$5.2B3.0%
Deposits$3.3B2.6%
Population169,7526.3%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Fairfield County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Fairfield County, on a retained basis.

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