Market Intelligence

Barrow County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Barrow County, Georgia, a county in the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $1.8B in deposits across 11 insured institutions and 17 branches. Bank OZK is the largest deposit holder at 42.9% share. The top three banks hold 64% of deposits, which places the county in the Concentrated band. Deposits have grown 26.1% since 2021 while the branch count rose by 13.3%. It produced $2.9B of real gross domestic product in 2024, ranking #795 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.9B
#795 of 1,523
Population
99,773
#613 of 1,523
GDP per Capita
$28,663
#1,279 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.8B
#705 of 1,523
Deposits per Capita
$17,631
#1,061 of 1,523
Deposits per Branch
$103M
#589 of 1,523
Competitive structure
Insured Institutions
11
#561 of 1,523
Branches per 100k Pop.
17.0
#1,186 of 1,523
Median Deposits per Institution
$102M
The median deposits booked by a single institution in the county. #901 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
71.6%
of county deposits held by banks with $100M to $100B in assets. #729 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
64%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+26.1% over 5 years
$1.4B
2021
$1.5B
2022
$1.5B
2023
$1.6B
2024
$1.7B
2025
$1.8B
2026

Branches: 15 in 2021 to 17 in 2026. Institutions: 9 to 11. Top-three share: 62% to 64%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank OZK$754M42.9%5+58%
Ameris Bank$212M12.0%2-12%
Bank of America$153M8.7%1+7%
Renasant Bank$122M6.9%1+11%
Wells Fargo Bank$117M6.7%1+40%
First American Bank and Trust Company$102M5.8%1-4%
Truist Bank$101M5.7%1-4%
Regions Bank$96M5.4%1+53%
SouthState Bank$69M3.9%1+5%
Fifth Third Bank$29M1.6%2no 2021 presence
JPMorgan Chase Bank$4M0.3%1no 2021 presence

The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Barrow County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.5% of the market’s output and holds 0.6% of its deposits.

MeasureBarrow CountyShare of parent market
2024 GDP$2.9B0.5%
Deposits$1.8B0.6%
Population99,7731.3%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Barrow County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Barrow County.

See how we help banks recruit commercial banking talent