Market Intelligence

Dawson County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Dawson County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $1.1B in deposits across 6 insured institutions and 7 branches. United Community Bank is the largest deposit holder at 39.6% share. The top three institutions hold 74.8% of deposits, which places the county in the concentrated band. Deposits have grown 61.7% since 2020. It produces $1.2B of output, ranking #1,152 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.2B
#1,152 of 1,523
Total Deposits
$1.1B
#908 of 1,523
Population
35,365
#1,088 of 1,523
GDP per Capita
$33,026
#1,117 of 1,523
Insured Institutions
6
#1,065 of 1,523
Deposits per Branch
$152M
#191 of 1,523
Deposits per Capita
$30,113
#382 of 1,523
Branches per 100k Pop.
19.8
#1,019 of 1,523
Median Institution Size
$173M
Median deposits of the institutions operating in the county. #423 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
72.2%
of market deposits held by banks with $100M to $50B in assets. #636 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
74.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+61.7% over 5 years
$659M
2020
$771M
2021
$874M
2022
$904M
2023
$1.0B
2024
$1.1B
2025

Branches: 7 in 2020 to 7 in 2025. Institutions: 5 to 6. Top-three share: 77.4% to 74.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
United Community Bank$421M39.6%2+75%
Truist Bank$189M17.8%1+16%
Bank OZK$185M17.4%1+75%
Coastal States Bank$162M15.2%1+69%
Regions Bank$74M7.0%1+40%
Wells Fargo Bank, National Association$33M3.1%1no 2020 presence

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Dawson County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.2% of the market’s output and holds 0.4% of its deposits.

MeasureDawson CountyShare of Atlanta--Athens-Clarke County--Sandy Springs market
2024 GDP$1.2B0.2%
Deposits$1.1B0.4%
Population35,3650.5%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Dawson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Dawson County, on a retained basis.

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