Market Intelligence

Floyd County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Floyd County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $2.4B in deposits across 8 insured institutions and 13 branches. United Community Bank is the largest deposit holder at 21.6% share. The top three banks hold 52% of deposits, which places the county in the Moderate band. Deposits have grown 11.9% since 2021 while the branch count fell by 27.8%. It produced $4.4B of real gross domestic product in 2024, ranking #646 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.4B
#646 of 1,523
Population
101,378
#607 of 1,523
GDP per Capita
$43,852
#765 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.4B
#595 of 1,523
Deposits per Capita
$23,394
#723 of 1,523
Deposits per Branch
$182M
#125 of 1,523
Competitive structure
Insured Institutions
8
#858 of 1,523
Branches per 100k Pop.
12.8
#1,387 of 1,523
Median Deposits per Institution
$255M
The median deposits booked by a single institution in the county. #222 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
59.8%
of county deposits held by banks with $100M to $100B in assets. #925 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+11.9% over 5 years
$2.1B
2021
$2.2B
2022
$2.3B
2023
$2.2B
2024
$2.3B
2025
$2.4B
2026

Branches: 18 in 2021 to 13 in 2026. Institutions: 9 to 8. Top-three share: 46% to 52%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
United Community Bank$513M21.6%2+43%
Bank OZK$395M16.6%1+235%
River City Bank$321M13.5%1+72%
Pinnacle Bank$255M10.8%1-29%
Regions Bank$254M10.7%2-4%
Truist Bank$237M10.0%2+4%
Wells Fargo Bank$208M8.8%1-9%
First National Community Bank$189M8.0%3+4%

The 8 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Floyd County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.8% of the market’s output and holds 0.9% of its deposits.

MeasureFloyd CountyShare of parent market
2024 GDP$4.4B0.8%
Deposits$2.4B0.9%
Population101,3781.4%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Floyd County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Floyd County.

See how we help banks recruit commercial banking talent