Market Intelligence

Mercer County, NJ

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Mercer County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $21.8B in deposits across 22 insured institutions and 101 branches. Bank of America, National Association is the largest deposit holder at 27.2% share. The top three institutions hold 55.4% of deposits, which places the county in the moderately concentrated band. Deposits have grown 7.2% since 2020 while the branch count fell by 26.3%. It produces $46.6B of output, ranking #102 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$46.6B
#102 of 1,523
Population
399,289
#196 of 1,523
GDP per Capita
$116,682
#46 of 1,523
Deposit market
Total Deposits
$21.8B
#108 of 1,523
Deposits per Capita
$54,472
#76 of 1,523
Deposits per Branch
$215M
#84 of 1,523
Competitive structure
Insured Institutions
22
#181 of 1,523
Branches per 100k Pop.
25.3
#699 of 1,523
Median Deposits per Institution
$384M
The median deposits booked by a single institution in the county. #87 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
20.3%
of county deposits held by banks with $100M to $50B in assets. #1,366 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
55.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+7.2% over 5 years
$20.3B
2020
$22.7B
2021
$24.4B
2022
$21.6B
2023
$21.2B
2024
$21.8B
2025

Branches: 137 in 2020 to 101 in 2025. Institutions: 25 to 22. Top-three share: 54.0% to 55.4%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of America$5.9B27.2%11+17%
Wells Fargo Bank$3.2B14.5%9+4%
PNC Bank$3.0B13.7%13+4%
TD Bank$1.8B8.2%8+30%
JPMorgan Chase Bank$1.4B6.6%9+45%
First Bank$1.1B5.3%5+40%
Citizens Bank$948M4.4%9+16%
Customers Bank$929M4.3%1-16%
Santander Bank$905M4.2%9+14%
The Bank of Princeton$681M3.1%7+7%
Cenlar FSB$473M2.2%1-47%
Northfield Bank$295M1.4%5-28%
Provident Bank$290M1.3%3+185%
Fulton Bank$211M1.0%2+9%
OceanFirst Bank$173M0.8%1+45%
Mid Penn Bank$106M0.5%1no 2020 presence
Manufacturers and Traders Trust Company$76M0.4%1+49%
Spencer Savings Bank, SLA$75M0.3%1-23%
Truist Bank$68M0.3%2-8%
Flagstar Bank$65M0.3%1+25%
First Commerce Bank$46M0.2%1-11%
Wilmington Trust$0M0.0%1no 2020 presence

The 22 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Mercer County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 2.2% of the market’s output and holds 0.8% of its deposits.

MeasureMercer CountyShare of parent market
2024 GDP$46.6B2.2%
Deposits$21.8B0.8%
Population399,2891.8%

View the full New York-Newark market profile →

Recruiting in Mercer County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Mercer County.

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