Market Intelligence

Passaic County, NJ

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Passaic County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $27.0B in deposits across 19 insured institutions and 96 branches. Valley National Bank is the largest deposit holder at 57.4% share. The top three institutions hold 70.5% of deposits, which places the county in the concentrated band. Deposits have grown 39.1% since 2020 while the branch count fell by 19. It produces $22.8B of output, ranking #200 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$22.8B
#200 of 1,523
Total Deposits
$27.0B
#93 of 1,523
Population
531,624
#142 of 1,523
GDP per Capita
$42,829
#801 of 1,523
Insured Institutions
19
#244 of 1,523
Deposits per Branch
$282M
#55 of 1,523
Deposits per Capita
$50,858
#92 of 1,523
Branches per 100k Pop.
18.1
#1,134 of 1,523
Median Institution Size
$336M
Median deposits of the institutions operating in the county. #119 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
12.4%
of market deposits held by banks with $100M to $50B in assets. #1,450 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
70.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+39.1% over 5 years
$19.4B
2020
$19.7B
2021
$22.0B
2022
$29.5B
2023
$29.6B
2024
$27.0B
2025

Branches: 115 in 2020 to 96 in 2025. Institutions: 21 to 19. Top-three share: 54.7% to 70.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Valley National Bank$15.5B57.4%17+117%
TD Bank, National Association$1.9B7.1%11+7%
JPMorgan Chase Bank, National Association$1.6B5.9%8+23%
Provident Bank$1.5B5.6%9+2,045%
Wells Fargo Bank, National Association$1.5B5.5%12+4%
PNC Bank, National Association$1.4B5.0%10-7%
Bank of America, National Association$893M3.3%4+10%
Columbia Bank$873M3.2%8-2%
Kearny Bank$389M1.4%3-42%
Spencer Savings Bank, SLA$336M1.2%3+19%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the New York-Newark market

Passaic County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 1.1% of the market’s output and holds 0.9% of its deposits.

MeasurePassaic CountyShare of New York-Newark market
2024 GDP$22.8B1.1%
Deposits$27.0B0.9%
Population531,6242.4%

View the full New York-Newark market profile →

Recruiting in Passaic County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Passaic County, on a retained basis.

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