Market Intelligence

Rockdale County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Rockdale County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $1.8B in deposits across 11 insured institutions and 12 branches. Truist Bank is the largest deposit holder at 21.2% share. The top three banks hold 55% of deposits, which places the county in the Moderate band. Deposits have fallen 8.3% since 2020 while the branch count fell by 33.3%. It produces $4.5B of output, ranking #639 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.5B
#639 of 1,523
Population
98,416
#625 of 1,523
GDP per Capita
$46,161
#697 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.8B
#693 of 1,523
Deposits per Capita
$18,336
#984 of 1,523
Deposits per Branch
$150M
#198 of 1,523
Competitive structure
Insured Institutions
11
#628 of 1,523
Branches per 100k Pop.
12.2
#1,398 of 1,523
Median Deposits per Institution
$114M
The median deposits booked by a single institution in the county. #772 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
35.2%
of county deposits held by banks with $100M to $100B in assets. #1,287 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
55%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-8.3% over 5 years
$2.0B
2020
$2.2B
2021
$2.1B
2022
$1.8B
2023
$1.8B
2024
$1.8B
2025

Branches: 18 in 2020 to 12 in 2025. Institutions: 12 to 11. Top-three share: 61% to 55%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Truist Bank$383M21.2%2-27%
Wells Fargo Bank$308M17.1%1+16%
Bank of America$302M16.7%1+26%
United Community Bank$259M14.3%1+41%
Synovus Bank$167M9.3%1-60%
JPMorgan Chase Bank$114M6.3%1+91%
Bank OZK$95M5.3%1+74%
Farmers and Merchants Bank$66M3.7%1+12%
Regions Bank$62M3.4%1+21%
Ameris Bank$48M2.7%1+36%
FSNB<$1M<0.1%1-40%

The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Rockdale County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.9% of the market’s output and holds 0.7% of its deposits.

MeasureRockdale CountyShare of parent market
2024 GDP$4.5B0.9%
Deposits$1.8B0.7%
Population98,4161.3%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Rockdale County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rockdale County.

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