Market Intelligence

Somerset County, NJ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Somerset County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $17.3B in deposits across 20 insured institutions and 94 branches. Bank of America, National Association is the largest deposit holder at 17.3% share. The top three banks hold 51% of deposits, which places the county in the Moderate band. Deposits have grown 8.3% since 2020 while the branch count fell by 18.3%. It produces $45.8B of output, ranking #104 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$45.8B
#104 of 1,523
Population
356,486
#213 of 1,523
GDP per Capita
$128,470
#30 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$17.3B
#135 of 1,523
Deposits per Capita
$48,594
#101 of 1,523
Deposits per Branch
$184M
#117 of 1,523
Competitive structure
Insured Institutions
20
#219 of 1,523
Branches per 100k Pop.
26.4
#643 of 1,523
Median Deposits per Institution
$327M
The median deposits booked by a single institution in the county. #135 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
33.0%
of county deposits held by banks with $100M to $100B in assets. #1,318 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
51%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+8.3% over 5 years
$16.0B
2020
$17.7B
2021
$18.9B
2022
$17.6B
2023
$17.5B
2024
$17.3B
2025

Branches: 115 in 2020 to 94 in 2025. Institutions: 24 to 20. Top-three share: 51% to 51%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank of America$3.0B17.3%10+1%
TD Bank$2.9B16.9%9+26%
Peapack Private Bank & Trust$2.9B16.8%8+2%
JPMorgan Chase Bank$1.9B10.9%11+39%
PNC Bank$1.7B9.8%9-8%
Wells Fargo Bank$1.7B9.7%10+6%
Provident Bank$687M4.0%7+87%
Fulton Bank$460M2.7%50%
Somerset Regal Bank$365M2.1%5+22%
Valley National Bank$363M2.1%3+43%
Unity Bank$290M1.7%3+27%
First Bank$219M1.3%1+100%
Santander Bank$188M1.1%2+39%
Citizens Bank$139M0.8%2-56%
Kearny Bank$130M0.7%2no 2020 presence
Magyar Bank$120M0.7%2+64%
The Bank of Princeton$99M0.6%2+41%
Capital One$66M0.4%1-46%
Columbia Bank$64M0.4%1-1%
Crown Bank$3M<0.1%1-68%

The 20 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Somerset County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 2.1% of the market’s output and holds 0.6% of its deposits.

MeasureSomerset CountyShare of parent market
2024 GDP$45.8B2.1%
Deposits$17.3B0.6%
Population356,4861.6%

View the full New York-Newark market profile →

Recruiting in Somerset County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Somerset County.

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