Troup County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $1.6B in deposits across 10 insured institutions and 16 branches. Synovus Bank is the largest deposit holder at 26.8% share. The top three institutions hold 59.9% of deposits, which places the county in the moderately concentrated band. Deposits have grown 29.9% since 2020 while the branch count fell by 3. It produces $4.2B of output, ranking #662 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 19 in 2020 to 16 in 2025. Institutions: 9 to 10. Top-three share: 58.2% to 59.9%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Synovus Bank | $428M | 26.8% | +31% |
| SouthState Bank, National Association | $283M | 17.7% | +13% |
| Community Bank and Trust - West Georgia | $246M | 15.4% | +233% |
| Bank of America, National Association | $139M | 8.7% | +19% |
| Colony Bank | $134M | 8.4% | -3% |
| PNC Bank, National Association | $123M | 7.7% | +19% |
| Truist Bank | $115M | 7.2% | -5% |
| Capital City Bank | $83M | 5.2% | +5% |
| Renasant Bank | $24M | 1.5% | +19% |
| Metro City Bank | $23M | 1.4% | no 2020 presence |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Atlanta--Athens-Clarke County--Sandy Springs market
Troup County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.8% of the market’s output and holds 0.6% of its deposits.
| Measure | Troup County | Share of Atlanta--Athens-Clarke County--Sandy Springs market |
|---|---|---|
| 2024 GDP | $4.2B | 0.8% |
| Deposits | $1.6B | 0.6% |
| Population | 72,844 | 1.0% |
View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →
Recruiting in Troup County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Troup County, on a retained basis.
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