Market Intelligence

Wilson County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Wilson County, Texas, a county in the San Antonio-New Braunfels-Kerrville, TX market, holds $679M in deposits across 6 insured institutions and 9 branches. Wells Fargo Bank is the largest deposit holder at 39.3% share. The top three banks hold 76% of deposits, which places the county in the Concentrated band. Deposits have grown 18.4% since 2021 while the branch count fell by 10.0%. It produced $1.4B of real gross domestic product in 2024, ranking #1,072 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.4B
#1,072 of 1,523
Population
56,139
#877 of 1,523
GDP per Capita
$25,167
#1,371 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$679M
#1,112 of 1,523
Deposits per Capita
$12,087
#1,355 of 1,523
Deposits per Branch
$75M
#1,012 of 1,523
Competitive structure
Insured Institutions
6
#1,144 of 1,523
Branches per 100k Pop.
16.0
#1,240 of 1,523
Median Deposits per Institution
$108M
The median deposits booked by a single institution in the county. #853 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
54.6%
of county deposits held by banks with $100M to $100B in assets. #1,002 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
76%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+18.4% over 5 years
$573M
2021
$659M
2022
$612M
2023
$609M
2024
$646M
2025
$679M
2026

Branches: 10 in 2021 to 9 in 2026. Institutions: 6 to 6. Top-three share: 78% to 76%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$266M39.3%2+12%
Third Coast Bank$143M21.1%1+95%
SouthTrust Bank$110M16.1%1-1%
The Falls City National Bank$106M15.7%2+9%
Commerce Bank Texas$41M6.1%1+4%
First National Bank Texas$12M1.7%2-8%

The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the San Antonio-New Braunfels-Kerrville market

Wilson County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 0.9% of the market’s output and holds 0.4% of its deposits.

MeasureWilson CountyShare of parent market
2024 GDP$1.4B0.9%
Deposits$679M0.4%
Population56,1391.9%

View the full San Antonio-New Braunfels-Kerrville market profile →

Recruiting in Wilson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wilson County.

See how we help banks recruit commercial banking talent