Wilson County, Texas, a county in the San Antonio-New Braunfels-Kerrville, TX market, holds $646M in deposits across 6 insured institutions and 9 branches. Wells Fargo Bank, National Association is the largest deposit holder at 36.8% share. The top three institutions hold 75.7% of deposits, which places the county in the concentrated band. Deposits have grown 29.0% since 2020 while the branch count fell by 1. It produces $1.4B of output, ranking #1,072 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 10 in 2020 to 9 in 2025. Institutions: 6 to 6. Top-three share: 78.7% to 75.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank, National Association | $237M | 36.8% | +7% |
| Third Coast Bank | $145M | 22.5% | +149% |
| The Falls City National Bank | $106M | 16.5% | +24% |
| SouthTrust Bank, N.A. | $104M | 16.1% | +21% |
| Commerce Bank Texas | $42M | 6.5% | +12% |
| First National Bank Texas | $11M | 1.7% | +2% |
The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the San Antonio-New Braunfels-Kerrville market
Wilson County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 0.9% of the market’s output and holds 0.4% of its deposits.
| Measure | Wilson County | Share of San Antonio-New Braunfels-Kerrville market |
|---|---|---|
| 2024 GDP | $1.4B | 0.9% |
| Deposits | $646M | 0.4% |
| Population | 56,139 | 1.9% |
View the full San Antonio-New Braunfels-Kerrville market profile →
Recruiting in Wilson County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wilson County, on a retained basis.
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