Market Intelligence

Kerr County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Kerr County, Texas, a core county of the San Antonio-New Braunfels-Kerrville, TX market, holds $1.7B in deposits across 15 insured institutions and 20 branches. Wells Fargo Bank is the largest deposit holder at 18.4% share. The top three banks hold 50% of deposits, which places the county in the Moderate band. Deposits have fallen 1.1% since 2021 while the branch count fell by 13.0%. It produced $2.5B of real gross domestic product in 2024, ranking #842 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.5B
#842 of 1,523
Population
54,037
#895 of 1,523
GDP per Capita
$46,144
#699 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.7B
#709 of 1,523
Deposits per Capita
$32,206
#335 of 1,523
Deposits per Branch
$87M
#825 of 1,523
Competitive structure
Insured Institutions
15
#378 of 1,523
Branches per 100k Pop.
37.0
#274 of 1,523
Median Deposits per Institution
$52M
The median deposits booked by a single institution in the county. #1,407 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
67.4%
of county deposits held by banks with $100M to $100B in assets. #811 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
50%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-1.1% over 5 years
$1.8B
2021
$1.8B
2022
$1.7B
2023
$1.6B
2024
$1.7B
2025
$1.7B
2026

Branches: 23 in 2021 to 20 in 2026. Institutions: 12 to 15. Top-three share: 48% to 50%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$320M18.4%1-13%
Security State Bank & Trust$317M18.2%3+20%
Broadway National Bank$234M13.5%1+42%
Fifth Third Bank$204M11.7%2+15%
Centennial Bank$196M11.3%2-9%
Guadalupe Bank$171M9.8%10%
Prosperity Bank$94M5.4%2-30%
SouthStar Bank, S.S.B.$52M3.0%1no 2021 presence
PNC Bank$43M2.5%1-30%
The Bank and Trust, S.S.B.$36M2.1%1no 2021 presence
Sunflower Bank$23M1.3%1-52%
Frost Bank$23M1.3%1no 2021 presence
First National Bank Texas$12M0.7%1+86%
Peoples State Bank$9M0.5%1no 2021 presence
Texas Regional Bank$6M0.3%1no 2021 presence

The 15 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the San Antonio-New Braunfels-Kerrville market

Kerr County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 1.5% of the market’s output and holds 1.0% of its deposits.

MeasureKerr CountyShare of parent market
2024 GDP$2.5B1.5%
Deposits$1.7B1.0%
Population54,0371.9%

View the full San Antonio-New Braunfels-Kerrville market profile →

Recruiting in Kerr County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kerr County.

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