Market Intelligence

Kendall County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Kendall County, Texas, a county in the San Antonio-New Braunfels-Kerrville, TX market, holds $1.9B in deposits across 12 insured institutions and 15 branches. Frost Bank is the largest deposit holder at 41.4% share. The top three banks hold 63% of deposits, which places the county in the Concentrated band. Deposits have grown 40.7% since 2020. It produces $2.7B of output, ranking #807 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.7B
#807 of 1,523
Population
53,289
#903 of 1,523
GDP per Capita
$51,362
#541 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.9B
#665 of 1,523
Deposits per Capita
$36,250
#225 of 1,523
Deposits per Branch
$129M
#311 of 1,523
Competitive structure
Insured Institutions
12
#529 of 1,523
Branches per 100k Pop.
28.1
#560 of 1,523
Median Deposits per Institution
$125M
The median deposits booked by a single institution in the county. #694 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
76.7%
of county deposits held by banks with $100M to $100B in assets. #672 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
63%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+40.7% over 5 years
$1.4B
2020
$1.7B
2021
$2.6B
2022
$1.9B
2023
$1.8B
2024
$1.9B
2025

Branches: 15 in 2020 to 15 in 2025. Institutions: 12 to 12. Top-three share: 61% to 63%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Frost Bank$800M41.4%1+54%
Wells Fargo Bank$225M11.6%2+11%
Bank of America$187M9.7%1+54%
Jefferson Bank$164M8.5%1+53%
Broadway National Bank$136M7.0%1+22%
Security State Bank & Trust$129M6.7%2+74%
Texas Heritage Bank$121M6.2%1+34%
The First National Bank of Sonora$98M5.1%2+98%
PNC Bank$39M2.0%1+7%
Centennial Bank$22M1.2%1no 2020 presence
Woodforest National Bank$7M0.4%1+98%
The Bank and Trust, S.S.B.$3M0.2%1no 2020 presence

The 12 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the San Antonio-New Braunfels-Kerrville market

Kendall County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 1.7% of the market’s output and holds 1.1% of its deposits.

MeasureKendall CountyShare of parent market
2024 GDP$2.7B1.7%
Deposits$1.9B1.1%
Population53,2891.8%

View the full San Antonio-New Braunfels-Kerrville market profile →

Recruiting in Kendall County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kendall County.

See how we help banks recruit commercial banking talent