Market Intelligence

Kendall County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Kendall County, Texas, a county in the San Antonio-New Braunfels-Kerrville, TX market, holds $1.9B in deposits across 12 insured institutions and 15 branches. Frost Bank is the largest deposit holder at 41.4% share. The top three institutions hold 62.7% of deposits, which places the county in the concentrated band. Deposits have grown 40.7% since 2020. It produces $2.7B of output, ranking #807 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.7B
#807 of 1,523
Total Deposits
$1.9B
#665 of 1,523
Population
53,289
#903 of 1,523
GDP per Capita
$51,362
#541 of 1,523
Insured Institutions
12
#529 of 1,523
Deposits per Branch
$129M
#311 of 1,523
Deposits per Capita
$36,250
#225 of 1,523
Branches per 100k Pop.
28.1
#560 of 1,523
Median Institution Size
$125M
Median deposits of the institutions operating in the county. #694 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
35.2%
of market deposits held by banks with $100M to $50B in assets. #1,180 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
62.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+40.7% over 5 years
$1.4B
2020
$1.7B
2021
$2.6B
2022
$1.9B
2023
$1.8B
2024
$1.9B
2025

Branches: 15 in 2020 to 15 in 2025. Institutions: 12 to 12. Top-three share: 61.5% to 62.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Frost Bank$800M41.4%1+54%
Wells Fargo Bank, National Association$225M11.6%2+11%
Bank of America, National Association$187M9.7%1+54%
Jefferson Bank$164M8.5%1+53%
Broadway National Bank$136M7.0%1+22%
Security State Bank & Trust$129M6.7%2+74%
Texas Heritage Bank$121M6.2%1+34%
The First National Bank of Sonora$98M5.1%2+98%
PNC Bank, National Association$39M2.0%1+7%
Centennial Bank$22M1.2%1no 2020 presence

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the San Antonio-New Braunfels-Kerrville market

Kendall County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 1.7% of the market’s output and holds 1.1% of its deposits.

MeasureKendall CountyShare of San Antonio-New Braunfels-Kerrville market
2024 GDP$2.7B1.7%
Deposits$1.9B1.1%
Population53,2891.8%

View the full San Antonio-New Braunfels-Kerrville market profile →

Recruiting in Kendall County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kendall County, on a retained basis.

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